"Hillary is hands down one of the most talented copywriters and creatives that I have encountered… over the past 20+ years."

Sarah Ancalmo-Ashman, Brand Strategist + Creative Director, Public Persona Studio, www.public-persona.com


(- Every brand ever.)

Many try. Most fail.
So: Who succeeds?

Brands with attention-snatching ideas
– and offerings –
you get obsessed with.

Like a statement piece of clothing or jewelry, their style of selling makes you stop, stare, and demand to know “Where can I get one?!”

You crave that kind of action for your business, too.

You’re ready a brand that REALLY feels like you, and helps customers and clients instantly get it, tear open your emails, buy your stuff, and spread the word high and low about you

You’re ready for strategic, sales-focused verbiage and visual language that matches your vibes, gets results, and feels awesomely authentic to share.

You’re ready for readers, viewers, and fans who can’t wait for what you create next — and see YOU as their go-to industry expert.

That’s where I come in.

Since 2011, I’ve developed unforgettable big-money messaging and big-idea brand strategy for million-dollar brands, Emmy Award winners, SaaS companies, cult-favorite creatives and coaches, and budding stars alike

It would be my honor to help you and your team next.

Because Statement Piece brands are made — not born.

And through my creative direction and messaging strategy,
I’m here to help you build yours.

(And make serious cash while you’re at it.)

All dazzle. No razzle.

Let’s begin.

"I booked one $2,500 package with no sales call, and two pay-in-motha-flippin’-full $5k + $6k clients in the last two days, credit card over the phone, TOTAL STRANGERS, thanks to... my website pre-selling people. Also, people are still spending on average 5 minutes on my site. THANK YOUUU!”

Camille Farey, Website Designer and Strategist, www.camillefarey.com

The Statement Piece Sessions Creative Direction

End-to-end brand development for personality-driven businesses ready to define their Statement Piece — and turn it into show-stopping aesthetics, masterful messaging, and stunning strategy that shakes up their industry.

Inside this 6-week deep dive experiences, we’ll define every corner of your brand’s Statement Piece creative concept, and craft your fully-custom Brand Style Bible, to equip you with a complete set of guidelines you can hand to any copywriter, designer, photographer, and strategist for years to come.

The Statement Piece Sessions are perfect for:

  • “Rare breed” experts who don’t know quite how to articulate their brand — and want support to make it impossible too miss.
  • Super brilliant service-based entrepreneurs who want way more than a new look for their website — they want a Statement Piece that really sets them apart .
  • Small business owners ready to turn their brands from “ho hum” to “holy sh–“
  • Powerhouse brands sick of piece-mealing their story, and crave a cohesive, clear narrative.
  • Personality-driven entrepreneurs who want to be instantly recognized for what makes them unmistakeable..

Click the button below to get in touch via the contact form.

Money Messaging Strategy

Tired of struggling to fully articulate what you’re selling?

Sick of being the Chief Creative Ideas for Everything Officer on your team, and want another strategic brain at your side?

Want clear guidelines you can hand over to your copywriter, ads team, and social strategist?

Step into my office — and develop the masterful big-money strategy you need to nail your next launch or rebrand… with the end-to-end guidelines you can use, tweak, and revisit over and over again.

Money Messaging Strategy can include:

  • A full end-to-end outline of your strategy inside the Messaging Strategy Overview doc (customer profile, features, results, and benefits of your offer, necessary belief shifts, voice do’s and don’ts, ad more.)
  • A collection of key strategic stories inside your Story Silo, so you know exactly what to share when for maximum impact.
  • ONE sample deliverable written by me (i.e. sales or home page)
  • Fully-outlined pre-launch content concepts (webinars, podcasts, social posts, oh my!)
  • Fully-outlined sales email strategy, for execution by your in-house writer
  • Fully-outlined mid-launch social shares
  • And more!

Click the button below to get in touch via the contact form, and let’s get started.