The THUNDER Collective

A 6-month hot seat coaching incubator for self-starting creative entrepreneurs craving feedback, support, and accountability to make bigger, badder noise on the internet.

May 10 2022 – October 21st 2022

>> Only 15 9 seats available.<<

Ready to join right now now now?

Join Month-to-Month:


Billed automatically for 6 months

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me!

Pay-in-Full + Claim Your Bonus:


BONUS ALERT: Pay-in-full to get an extra 60-minute 1-1 coaching call with me ($1,500) for free!

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me!

"I just did the math and thought I’d share: I made 4x as much in 2021 (the year of 2 THUNDERS) than I did in 2020 (the year of zero THUNDERS)."

(Carly Eckerle-Turner, Copywriter)

So you’re ready to put yourself out there more as a brand and content creator —

But right now, the “buy another course” approach ain’t cuttin’ it.

Maybe you’ve been itching (for FAR too long now) to show up more for your own business and brand, promote yourself, and sell your own stuff. But every time you try to start? The intimidation and overwhelm creeps in. Posting? Hitting publish? Actually announcing new offers? Gulp. What you fail? Or what happens if you succeed?

Maybe you’re trying to position yourself as a higher end expert, but when it comes to putting yourself out there you’re not sure if the message, your pricing, or the offers are right, and you could use a little help.

Maybe you’re the learn-by-doing type who does OK with theory, but you do your absolute best when you’re out in the field, doing the thing, and getting your hands dirty.

Maybe you’re not quite ready for a full-time 1-1 coach, but you know some type of accountability and support (or even just someone who knows when you’re hiding!) would be wildly helpful to help you to stay the course, and see your goals through.

Maybe you don’t need another overwhelming Facebook or Slack group… but a group of business owners like you who you can get to know, genuinely and intimately, as you watch them in action (and vice versa)? Yes please.


As you enter this next daring phase of business, you’re dreaming of a place to go where you can touch base, and get a thumbs up/down on your plans (and your messaging) from a pro who’s been there, so you can go do the thing, dangit!

That’s exactly what I’ve built for you.

Join a community of noisemakers getting their hands dirty, and daring to DO…

(With the accountability, feedback, and tailored-to-you help you need)

… inside The THUNDER Collective!

"I was seriously excited to have a group of folks to bounce ideas off of -- hearing those ideas reflected back from the mouths of potential clients. Having instant access to a whip-smart group of business owners, Hillary & fellow THUNDERbirds, who can support your every idea, from dream through execution was incredible."

(Amy Jacobus, Small Business Marketing Strategist)

Imagine what it would feel like to:

KNOW you have consistent support, and a place to go to get direct feedback

on what you’re working on for YOU, so you can start putting yourself out there more often, and more strategically.

FEEL more confident putting your more creative (and weird) ideas out there

to an audience, because you’ve gone over ‘em with an industry vet who can help you skip rookie mistakes.

GET consistent, monthly accountability around your goals –

alongside a group of wildly inspiring fellow biz owners, so you spend less time stressing, and more time doing the dang thang.

HAVE 6-12 months worth of content planned –

inside The Power Plan workshop if you sign up for THUNDER by Monday, April 25th that is.

RECIEVE support around your biggest mindset blocks –

where our resident badass Brain Coach Jocelyn will be ready to work you through imposter-y feels, resistance, and overwhelm that’s keeping you stuck.

HAVE a dedicated time to work on your business, inside our community get-stuff-done calls –

so you can spend 60-minutes straight applying feedback from the hot seats, working on your own content, refining your own ideas, etc. (No client work allowed!)

"Inside THUNDER, I raised my prices, and (for the first time), I'm feeling confident in charging a premium price for a premium deliverable. This experience has done wonders for my confidence and a chat with Hillary is the most powerful known antidote to impostor syndrome poison."

(Amanda Gaeris, Messaging Strategist and Copywriter)

That means we include some seriously awesome stuff, like:

Twice-monthly hot seats, where all submitters are guaranteed feedback, so you can get feedback, get clear, and get moving.

Since momentum and visibility are the goals, we’ll dig into exactly the drafts, outlines, and ideas you’re working on, and give you the feedback you need to keep moving forward.

And yep, all sessions are recorded.

In-between hot seats, we run Office Hours on a private Voxer channel every Friday, where you can ask any lingering questions, or get quick-fire feedback around stuff you’re working on. (The channel stays open all month long so you can keep in touch with fellow THUNDERbirds, get support for your struggles and cheerleading for your wins, and so much more in between.)

A complimentary, hour-long private 1-1 session with me included for all participants where we can deep dive into your goals, strategy, offers, big vision and so much more! Normally this type of support is reserved for my 1-1 clients, and my solo sessions go for $1,800. So I’m beyond pumped to offer this to you.)

And it doesn’t stop there…

Inside THUNDER we believe no one should grow alone…

ENJOY: private, members-only 60-minute co-working sessions (!!!), where you’ll spend an hour on Mondays applying feedback, and getting the big stuff done for your business, alongside fellow THUNDER participants with our community manager Nicole

ENJOY: An always open community of some of the coolest women on the internet who are kind, supportive, and make this one of the best places to be (their words, not mine!)

ENJOY: Brain training and support led by Brain Coach extraordinaire Jocelyn Brady, with all the wisdom, training, and know-how to work you through those imposter-y feels and head-trash moments keeping you playing small

ENJOY: Help sorting your tech entanglements and process puzzles… Just tap my OBM Patty Woods on the virtual shoulder with a Vox or email for a quick response to work you through, complete with a Loom whenever you need it

PLUS, a very foxy bonus when you enroll by Monday, April 25th — access to The Power Plan workshop to bang out a 6-12 month plan full of “on-brand”, strategic content that sells your stuff, a $997 value!

AND DON’T FORGET, the pay in full bonus — an additional 60-minute, 1-1 private coaching session with me to really dial in your results during THUNDER, a $1,500 value!

“OK, but can I actually get results from hot seat coaching?”

Hooo yeah. And let me explain why:

1-1 is a great way to learn — but there is something absolutely magical about getting direct support in a group format.

Aside from the specific, tailored support you get personally, you also get to see multiple case studies in action unfolding inside other businesses — some ahead of you, some close behind — which offers an incredible amount of additional insights as you watch these puzzles being worked out in real time.

Being immersed in the same group, month after month also boosts your confidence hugely. It’s so important to be part of a community on the up together — because it makes you a more active player, and a better business owner.

“What can I bring to my monthly THUNDER Collective hot seats, exactly?”

First, an outline of your goals:

After you sign up for The THUNDER Collective, you’ll be prompted to fill out our Welcome Form, where you’ll lay out exactly what you want to achieve over the next 6 months.

Then, twice monthly, we jam!

Where you can bring:

>> New offer outlines

>> New package structures

>> Course concepts

>> Sales pages

>> About pages

>> Home pages

>> Your latest social media push

>> Your next blog post

>> Your new opt-in

>> Your outlined launch strategy

>> Your new podcast or show idea

>> Your IG story topics

>> and more

In between sessions?

You’ll also have access to me inside a group coaching Voxer channel on “off week” Fridays!

This is your place to report how your project/launch/show up strategy is going, and get the in-the-moment feedback you need to make any tweaks and keep going. (Or just celebrate with your fellow THUNDERcats!)

Plus, weekly private no-client-work-allowed cowork sessions every Monday!

You know, so you can actually get YOUR stuff done.

But before you go any further, let me be clear: 


Streetwise self-starters and whip-smart weirdos 2-20+ years in business, who want a place to show up more for themselves, test new ideas, and try new things when it comes to your visibility, products and programs, etc.

Learn-by-doing entrepreneurs who do NOT need more theory (or yet another dang FB group/Slack distraction), who’d rather get in, get the direct feedback they need to make moves, and get out.

Folks who aren’t quite ready for 1-1 coaching (like Power Position), but still know they could benefit from my direct support and feedback on their work to help them navigate this next phase.

Good-question-askers who have a sense of where their blocks are, and also how to ask for the help they need. (Even if they’re not always 150% certain – they know how to at least explain where the gap is.)


Someone looking for a substitute for 1-1 coaching. THUNDER is designed as a laser coaching workshop for immediate needs (i.e. “Does this headline work?” “What am I missing in my new package/program?”)

Completely fresh, no-clients-yet business owners who need a ton of hand-holding. Of course I’m here to love on ya inside THUNDER, but between sessions, the action and direction are on you.

Those looking for immediate fixes to larger structural or internal problems that can’t be solved in a laser-focused hot seat coaching call, i.e. analyzing lead gen strategies, fixing back end systems, stopping severe burnout, etc.

Those looking for detailed feedback on longer-form projects, i.e. sending in your entire book for one session. Isolate sections up to 3 pages and I got you! But the more focused, the better.

"The motivation you get to get shit done by being part of a group of action-takers inside the THUNDER Collective is epic. Plus everyone is truly behind you and so nice too!"

(Sara Vartanian, Launch Copywriter + Strategist)


After your enrollment, the fun begins May 10th.

Plus get 1:1 access to me on off weeks during my Voxer office hours.


Here’s the step-by-step breakdown:

Step 1 – Once you enroll, you’ll be prompted to fill out our Welcome onboarding form, where you’ll lay out your goals for the next 6 months.

And ohhh yes, these will be put into a spreadsheet so I can ask you about ‘em. Mwahaha.

Step 2 – A few days before each hot seat session (our first will be May 10th), you’ll be prompted via email to send in your question, draft, or outline for feedback.

Step 3 – On the day of, we’ll give you one more nudge to make sure you don’t forget. <3

Step 4 – It’s game time! We’ll jump on the hot seat call together, we’ll look over whatever you sent in, and pin down your next steps.

Calls take place the second Tuesday from 9:30 – 11:30 AM ET, and the fourth Thursday from 5 – 7 PM ET.

Busy day? Just let me know when you’ll be able to join so I can accommodate your time.

Step 5 – Keep your eyes on your inbox! We’ll deliver your recording within 24 hours so you can listen back, and revisit anything you might’ve missed.

Then, you’re back off to the races with your action plan… and I’ll see you in two weeks.

Step 6 – Got follow up questions? Link up with me on Voxer for our off-week Friday group coaching office hours, where you can shoot me the update, or get quick-fire feedback on whatever you’re working on.

Step 7 – Ready to start applying that feedback? Hop onto one of our Monday co-working sessions for a 60-minute no-client-work-allowed sprint with our Den Mom Nicole, where you can put your head down and make serious progress alongside fellow members.

Step 8 – Keep your fellow members up to date with what’s happening and share all the struggles and successes so they can support you in-between

BONUS Step 9: Head trash keeping you stuck? Struggling to set up the fulfillment on your sexy new offer? Want to test drive that workshop you’ve been jonesin’ to teach? We’ve got  you covered with everything  you need in between, including our mindset support, process and tech help, member-led workshops, and more.

BONUS BONUS Step 10: You’ve got goals, and I’ve got you. You’ve got one BONUS 1:1 Session (two if you pay in full!) to use whenever you’re ready to get *real* deep and take massive action on your BIG THING that needs more than our usual group coaching time. 


Pay-in-full participants will also get admission to The Power Plan workshop ($997), where you’ll map out a plan for 6-12 months of strategic content designed to build visibility, introduce folks to your offers, direct peeps to buy, and so much more.

That way, you won’t just work on developing your next Big Thing inside THUNDER…

… You can also make sure you have a content plan to match it, so you can roll it out, build powerful visibility, and feel wildly confident you have everything you need to make this next major step a success.

"It was shocking how quickly you were able to identify exactly what was missing from my message and how clearly you were able to direct me fill in the blanks! On top of that you came up with an opt-in I could use (which has been haunting me) and gave me suggestions on groups to join so I can get my introverted ass out there! I knew you were awesome but it still blew me away."

(Emma Boshart, Email Strategist and Copywriter,


>>6 STRAIGHT months of hot seat coaching immersion with me, May 10th – October 21st, 2022

>> TWO small group 90-to-120-minute hot seats each month, with guaranteed feedback + Q&A. Every “hot seat” session will be between 10-15 minutes depending on attendance, with more time to follow up in Q&A. We have a particularly poppin’ day attendance-wise, the call will run longer.

>> Voxer group coaching office hours on “off weeks”, where you can get quick feedback on what you’re working on every Friday in between our sessions.

>> Weekly community leader-run “get the bleh stuff done” coworking cohorts, to keep you on track and accountable on all those juicy projects necessary to make your business sparkle

>> Get even the biggest, hardest stuff done with a 1-1 private coaching session  — each participant gets one 60-minute strategy session with me to use during the 6 months!

>> Tech and process help on standby, so you can simplify your systems for an amazing user experience both for you (to run your business) and for your clients (to gladly flock to it)

>> BONUS complimentary access to my Like Lightning mini-course – all about building + launching big ideas (and experiment inexpensively) with clarity and quickness.

>> BONUS access to my Power Plan workshop when you enroll by Monday, April 25th – so you can map out a plan for 6-12 months of strategic content designed to build visibility, introduce folks to your offers, and sell your stuff.

>> BONUS 60-minute 1-1 coaching session with me when you pay in full – so you can dial in “all the things” you worked on in THUNDER to bring your next BIG THING to life.

>> Availability for a range of time zones with ONE monthly hot seat in the morning (i.e. 9:30 – 11 AM ET on a Tuesday), and ONE hot seat in the evening (i.e. Thursday 5-6:30 ET)

>> Access to ALL call recordings for the full 6 months of the program.

Seen enough? Feel like this is exactly what you need?


Join Month-to-Month:


Billed automatically for 6 months

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me! 

Pay-in-Full + Claim Your Bonus:


BONUS ALERT: Pay-in-full to get your extra 60-min 1-1 coaching session ($1500 value) for free!

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me! 

"Thunder helped me stay on track with my goals to get my website done. But the best thing about joining THUNDER is Hillary!! Seriously though. I love listening to the guidance she gives on other projects besides my own. There’s always an additional a-ha that I get that I can then go apply to my stuff."

(Karen Auld, Creator of Naturally Brilliant, and Coach for High Achievers)


I’m Hillary Weiss – and  you might know me from the… internet. I’m a positioning coach and creative director, and since 2011 I’ve been shimmying my way up the creative industry ladder with a combination of pro skills, personality, and power moves.

That means, in an era before you could throw a rock and hit a “6 weeks to 6-figures” program, I hit $100k+ by age 25, cycled through every business model from hourly to day rates to retainers, and even taught private masterminds, all while making my clients millions in revenue.

And also? I am OBSESSED with hot seats as a coaching style. 

Since 2016, I’ve been leading groups of business owners from around the world — both online and in person — through hot seat coaching around their messaging, big ideas, and totally-out-there concepts. Here’s what I love about the process: 

Because the hot seat feedback is direct and immediately applicable, with a laser-focus on your issue, it’s the perfect way to get yourself out of paralysis and into action to push forward with your ideas knowing the strategy behind them is sound. It also creates exceptional accountability because you’re coming back to me 2x a month with updates, new insights, and new questions as they arise.

Now, I’m proud to offer this form of coaching to 15 incredible business owners — to give you the direct feedback, support, and insights you need quickly, so you can start making bigger, better noise in the industry… and dare to make some THUNDER.


Still got Q’s? I got A’s.

Let’s talk it out. 

“I want to work on [my course/program/new website/new offers] inside THUNDER. Should I just book a single session with you to go over it?”

Here’s the beauty, friend:

Each THUNDER participant receives a private 1-1 with me (TWO if you pay in full) — so you’re already getting that in the bargain.

Then? Over the next 6 months, you can work on your goal to see it through to completion, and/or keep the journey going after that.

“How do I know if I should be doing this vs. private coaching?” 

Private coaching is ideal for those looking to reimagine their businesses and brand from the foundation outward. 

The THUNDER Collective hot seats are for folks who already sense they know what’s next, but want a “touch base” point they can come back to twice a month to stay on track, get feedback and a high-give, and get back to business.

“How much time will this take?”

Even if you can’t attend a session in person, you can still get a ton out of THUNDER simply by submitting your question and listening back to the recording — and you can ask any follow ups on our off-week Voxer group coaching.

So that’s, what… 20 minutes out of your week every two weeks?

HOWEVER, so much magic happens in the live sessions, so I highly recommend joining us for that. Each session runs about 90 minutes depending on attendance with 10-15 minutes dedicated to each submission.

“What if I don’t have a coherent question for a hot seat? What if I just… word vomit at you?”

BRING. IT. ON. Because first… 99% of the time, your “word vomit” is more coherent than you think. 

And second… not to be gross, but I’m something of an expert at catching word vomit. It’s what I do all day every day with my clients, and I’m extremely good at picking out the real questions and concerns at the core of what you’re asking.

And I’m the QUEEN of follow-up questions. So if anything isn’t clear before I give you your next steps, I’ll just ask you to clarify.  Then – you’re back in business, baby. And momentum can start to build again.

“I’m not a copywriter – is this for me?”

Hey, me neither! ;) #retired. And… too easy. ABSOLUTELY.

While I love working with copywriters, THUNDER is open to creative service providers, coaches, and consultants of all stripes. SO: designers, developers, SEO pros, ad strategists, biz coaches, life coaches, finance friends, personal stylists, VA’s, et al — come one, come all.

“Is there a community component? Like a Facebook or Slack channel?”

Yes, but… Our community (and Friday office hours) lives on the voice messaging app Voxer where you can chit chat in between sessions, update us, or share fun stories, successes, failures, and pictures of kids and pets all week long. 

No Slack group stressing you out with notifications you’ve gotta catch up on. Just help, love, and a supportive community cheering you on, and making sure you get your ish done.

“What if I can’t make a session?” 

I got you! 

You can still submit a question, and we’ll get the recording to ya in 24 hours. Plus, I’ve got Voxer office hours on off weeks to give you somewhere else to touch base.

Now, there’s just one question left, my friend. 


>> Twice-monthly support (plus in-between group coaching office hours on Voxer) from me so direct, and so precise, so damn “Oh, right!” actionable, you simply have no more excuses to hide?

>> Weekly private coworking sessions with our community leader Nicole, so you have dedicated no-client-work-allowed time to take action from hot seat feedback and breathe your BIG THING to life?

>> A community of fascinating business owners you love, who you can learn from… who don’t require you to check your Facebook notifications every  3 minutes to make sure you can keep up? 

>> An immersive, 6-month experience where I’ll hold you accountable to your goals, and make sure you’re getting your ish done in a smart, strategic way — month after month?

>> A stomping ground to test your big ideas on stage, professional support to create an amazing user experience for your audience, and dedicated time (and accountability) to work ONLY on your biggest biz need-to-dos?


Grab one of the 15 9 THUNDER spots via the button below.

And let’s make sure the internet gets to witness your brilliance.

Join Month-to-Month:


Billed automatically for 6 months

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me!

Pay-in-Full + Claim Your Bonus:


BONUS ALERT: Pay-in-full to get your extra 60-min 1-1 coaching session ($1500 value) for free!

FAST-ACTION TAKER BONUS: Purchase by Monday, April 25 at 11:59 PM ET and get my 6-12 month strategic-content-planning-in-a-day-magic-bullet The Power Plan ($997) on me!


THUNDER is an incredible group of generous, smart, kind, encouraging people who are looking out for each other, cheering us all on, and offering feedback and critique when we want it.

Inside the group I stripped down ALL THE THINGS to a core suite of services I am proud of. Everything feels so much more manageable now, I don’t have to panic about launching everything all the time, and I have a plan. I’m also working with the exact type of clients I want to work with, I’m working LESS for MORE £££, and I’m enjoying most of my days.

(Vicky Quinn Fraser)

Having direct, specific answers and insights to the real challenges and questions you’re wrestling with from someone who is so generous with her immense knowledge and experience is the best.

And getting those answers and insights exactly WHEN you’re wrestling with them, instead of having to hunt for answers that kind of fit by panic-Googling or buying another course is massive!

(Amanda Gareis)

Inside THUNDER I created my program and launched it soon after. I feel like I gained so much more ground from being in this program :)

The energy, the idea-sharing, and “I have an amazing mentor/group of peers at my disposal any time”-ness was the best thing about being a “thunderbird” ;)

(Sarah Zerkel)

It can be hard to be open and (ahem) vulnerable about things that don’t work (everyone’s doing this, so clearly I’m a failure and have to hide it), but Thunder felt like a good place to drop the self-representation habit and talk about failures, real or perceived.

Having weekly support and accountability (to keep my brain from going “Squirrel!”) with the Hot Seats: going back and forth and working through things during the call (hey, we found a lead magnet idea in less than 20 minutes!) was the best part. It helped me shake the feeling of endlessly running in circles while getting distracted by shiny objects and second-guessing myself.

(Katya Howard)

I finally marketed and launched my first group cohort, something I’ve been talking about for YEARS.

And I finally learned to trust my gut (and Hillary’s suggestions, of course) when it comes to marketing. I LOVED just knowing that I had a place to go with marketing questions and ideas that I wanted to kick around.

Hillary and the group of people she curates are so supportive and creative.

(Sara Stibitz)

I started really stepping into my next phase as an online marketer and course creator instead of only a 1-1 ghostwriting service provider.

Hillary helped me with my messaging, offers, and supported me through my biggest and most visible launch ever. 

Hillary’s positive enthusiasm and keen ability to laser focus on what’s most important when I feel like my entrepreneur-brain is exploding with stuff I “ought to” or “could” do is phenomenal.

(Cindy Childress)

Hillary always has an amazingly high caliber of business owners in her cohorts, and Imposter Complex rears its head in these situations.

She is always incredibly gracious, though, and brings out the best in all of her group coaching participants, regardless of where they are on their entrepreneurial journey.

I felt incredibly supported and respected during this cohort. I’m inspired watching the other members build their offers and even pivot their businesses with the guidance and feedback they receive during their hot seat sessions.

(Nicole Morton)

THUNDER is an incredible community of beautiful, supportive entrepreneurial minds hosted by one of the best coaches out there.

And the dedicated private coworking “focus times” — group calls where we meet just to get shit done was a great addition. The number one thing I was proudest to get done in THUNDER was pitching to—and GETTING BOOKED ON—a handful of podcasts + crafting my Creativity at Play workshop (launching in September!)

That’s two things. FINE.

(Jocelyn Brady)

When I joined for my first round (Season 2?), the investment felt like kind of a lot ba sed on the amount of money I was bringing in. Then, after the first hot seat session, I remember thinking, “Holy shit, this was TOTALLY worth the money.”

Hillary is brilliant, fun, supportive, and full of great ideas. She actually LISTENS and asks a ton of questions, which I really appreciate (and it’s way rarer than it should be). That way, instead of just getting a blanket solution that I don’t feel good about/might not work for me, I get advice and tips that are specifically tailored toward m y unique situation, preferences, style, etc.

(Carly Eckerle-Turner)

I was so, so tired of feeling alone in my business. I also knew I was ready to rebrand and develop an actual plan for putting myself out there online…but I felt completely overwhelmed when I thought about how I should do that.

I followed Hillary long enough to know she was invested in drawing out a person’s uniqueness, rather than jamming them into a mold. She’s full of concrete, useful advice and gave me confidence she could meet me where I really was in my business (and head space). And I was thrilled with the idea of having a posse as a sounding board and to learn from inside THUNDER.

My whole artistic career was spent as a collaborator, so going it alone in this business was brutal. Now, I finally have a general plan for business growth in the next couple years that’s manageable, fits who I am, and terrifies me just the right amount because I’m stretching myself.

(Hannah de Keijzer)