The THUNDER Collective

A 6-month hot seat coaching incubator for self-starting creative entrepreneurs craving feedback, support, and accountability to make bigger, badder noise on the internet.

September 8th 2020 – February 25th 2021.

>> Only 20 15 seats available.<<

Ready to join right now now now?

Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Save:


BONUS ALERT: The first 10 to pay-in-full get a complimentary 45 minute strategy session with me.

"I got the 20% of changes that'd give me 80% of the results in just a few minutes. I was anticipating 10 sales. I made 80 -- EIGHTY!!"

(Brendan Hufford, SEO for the Rest of Us)

So you’re ready to put yourself out there more as a brand and content creator —

But right now, the “buy another course” approach ain’t cuttin’ it.

Maybe you’re up to your eyeballs in behemoth programs and “tiny offers” alike… but when it comes to putting them into action? They’re gathering dust — and so are your goals.

Maybe you’re the learn-by-doing type who does OK with theory, but you do your absolute best when you’re out in the field, doing the thing, and getting your hands dirty.

Maybe you’re not quite ready for a full-time 1-1 coach, but you know some type of accountability and support (or even just someone who knows when you’re hiding!) would be wildly helpful to help you to stay the course, and see your goals through.

Maybe you don’t need another overwhelming Facebook or Slack group… but a group of business owners like you who you can get to know, genuinely and intimately, as you watch them in action (and vice versa)? Yes please.


As you enter this next daring phase of business, you’re dreaming of a place to go where you can touch base, and get a thumbs up/down on your plans (and your messaging) from a pro who’s been there, so you can go do the thing, dangit!

That’s exactly what I’ve built for you.

Join a community of noisemakers getting their hands dirty, and daring to DO…

(With the accountability, feedback, and tailored-to-you help you need)

… inside The THUNDER Collective!

Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Save:


The first 10 to pay-in-full recieve a complimentary 45 minute strategy session with me.

"I was truly surprised at how much value was packed into - not just mine - everyone's time! But nothing felt rushed and I even learned a ton from everyone else's turn. I felt contact coached way before it was ever my turn in the hot seat."

(Greta Cate, Conversion Copywriter & Strategist @

Imagine what it would feel like to:

KNOW you have consistent support, and a place to go to get direct feedback

on what you’re working on for YOU, so you can start putting yourself out there more often, and more strategically.

FEEL more confident putting your more creative (and weird) ideas out there

to an audience, because you’ve gone over ‘em with an industry vet who can help you skip rookie mistakes.

GET consistent, monthly accountability around your goals –

alongside a group of wildly inspiring fellow biz owners, so you spend less time stressing, and more time doing the dang thang.

“OK, but can I actually get results from hot seat coaching?”

Hooo yeah. And let me explain why:

1-1 is a great way to learn — but there is something absolutely magical about getting direct support in a group format.

Aside from the specific, tailored support you get personally, you also get to see multiple case studies in action unfolding inside other businesses — some ahead of you, some close behind — which offers an incredible amount of additional insights as you watch these puzzles being worked out in real time.

Being immersed in the same group, month after month also boosts your confidence hugely. It’s so important to be part of a community on the up together — because it makes you a more active player, and a better business owner.

“What can I bring to my monthly THUNDER Collective hot seats, exactly?”

First, an outline of your goals:

After you sign up for The THUNDER Collective, you’ll be prompted to fill out our Welcome Form, where you’ll lay out exactly what you want to achieve over the next 6 months.

Then, twice monthly, we jam!

Here’s a look at what you can bring:

>> New offer outlines

>> New package structures

>> Course concepts

>> Sales pages

>> About pages

>> Home pages

>> Your latest social media push

>> Your next blog post

>> Your new opt-in

>> Your outlined launch strategy

>> Your new podcast or show idea

>> Your IG story topics

>> … and more.

But before you go any further, let me be clear: 


Streetwise self-starters and whip-smart weirdos 2-20+ years in business, who want to show up more for themselves, test new ideas, and try new things when it comes to your visibility, products and programs, etc.

Learn-by-doing entrepreneurs who do NOT need more theory (or yet another dang FB group/Slack distraction), who’d rather get in, get the direct feedback they need to make moves, and get out.

Folks who aren’t quite ready for 1-1 coaching (like Power Position), but still know they could benefit from my direct support and feedback on their work to help them navigate this next phase.

Good-question-askers who have a sense of where their blocks are, and also how to ask for the help they need. (Even if they’re not always 150% certain – they know how to at least explain where the gap is.)


Someone looking for a substitute for 1-1 coaching. THUNDER is designed as a laser coaching workshop for immediate needs (i.e. “Does this headline work?” “What am I missing in my new package/program?”)

Completely fresh, no-clients-yet business owners who need a ton of hand-holding. Of course I’m here to love on ya inside THUNDER, but between sessions, the action and direction are on you.

Those looking for immediate fixes to larger structural problems that can’t be solved in a laser-focused hot seat coaching call, i.e. analyzing lead gen strategies, fixing back end systems, etc.

Those looking for detailed feedback on longer-form projects, i.e. sending in your entire book for one session. Isolate sections up to 3 pages and I got you! But the more focused, the better.

"Your transparency and willingness to help me find a way to shine a light on my magic was like a breath of fresh air. It's clear you care about your people and helping them make their vision work."

(Amber Brooks, brand strategist & coach,


After your enrollment, the fun begins September 8th.

We meet on the second Tuesday, and fourth Thursday of each month.


Here’s the step-by-step breakdown:

PRE WORK: Before our 6-session deep dive kicks off, you’ll be taking a quick assessment to fill me in on your goals for the next 6 months, and the steps you plan on taking, so I can hold you to ‘em!

Step 1: A few days before class, you’ll be prompted via email to submit your question or up to 3 pages of copy/messaging/concept outlines for review.

Step 2: Please send in your submission for the hot seat at least 24 hours before go-time. (Can’t make a session? No problem – it’ll be  recorded!)

Step 3: Join the hot seat, hear your name called and LET’S DEEP DIVE INTO WHATEVER YOU’RE WORKING ON, and where you need help. We’ll jam together for 10-15 minutes, potentially longer, depending on the number of submissions. After the hot seats, we’ll do some Q&A.

Step 4: After our session wraps, you’ll receive your recording ASAP – and I’ll see ya again in two weeks!

Step 5: Integrate, apply, get it done. I’ll be cheering for you every step of the way.

BONUS Step 6: Feeling really stuck? All participants can claim a 20 minute BONUS Voxer coaching session with me to use at any time in the 6th months. So bring me your block, and I’ll help you move through it.

And oh yes – it’s a FAST ACTION BONUS! {Private coaching alert!} 

The first 10 THUNDER participants to pay-in-full will also receive a 45-minute, private 1-1 strategy session with me, where we can talk ALL THINGS you + your goals for your business. 

There are so many ways to use this call. Have a BIG idea you want to put into motion over the next 6 months? Have questions around specific products, offers, or packages you want to dive deeper into? Want me to take a closer look at a strategy you’re developing? 

This session is all yours  –  to use at any time. But only 10 are available!

"It was shocking how quickly you were able to identify exactly what was missing from my message and how clearly you were able to direct me fill in the blanks! On top of that you came up with an opt-in I could use (which has been haunting me) and gave me suggestions on groups to join so I can get my introverted ass out there! I knew you were awesome but it still blew me away."

(Emma Boshart, Email Strategist and Copywriter,


>> 6 STRAIGHT months of hot seat coaching immersion with me, Sept-Feb 2021.

>> TWO small group 90-to-120-minute hot seats each month, with guaranteed feedback + Q&A. Every “hot seat” session will be between 10-15 minutes depending on attendance, with more time to follow up in Q&A. We have a particularly poppin’ day attendance-wise, the call will run longer.

>> Availability for a range of time zones with ONE monthly hot seat in the morning (i.e. 9:30 on a Tuesday), and ONE hot seat in the evening (i.e. Thursday 5-6:30)

>> ONE 20-minute Voxer “oh shit” session with me for use at any time — if you work on steps we pinned down inside LL and feel really stuck, tap me in and we’ll get you moving again.

>> BONUS 1-1 private coaching session with me when you pay-in-full!: The first 10 folks to pay in full get their hands on a 45 minute strategy session with me!

>> BONUS complimentary access to my Like Lightning mini course – all about building + launching big ideas (and experiment inexpensively) with clarity and quickness.

>> Access to ALL call recordings for the full 6 months of the program.

Seen enough? Feel like this is exactly what you need?


Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Save:


The first 10 to pay-in-full get a complimentary 45 minute strategy session with me.

The quality, quantity and variety of feedback provided in the limited timeframe was truly impressive! It was well worth my time and money. I have already recommended [Hillary’s hot seats] to others. The energy and connection with the other guests was totally unexpected, and completely appreciated, as well.

(Michele Ronsen, Founder, Ronsen Consulting LLC)



I’m Hillary Weiss – and  you might know me from the… internet. 

I’m a positioning coach, creative director, and co-host of HAMYAW, and since 2011 I’ve been shimmying my way up the creative industry ladder with a combination of pro skills, personality, and power moves.

That means, in an era before you could throw a rock and hit a “6 weeks to 6-figures” program, I hit $100k+ by age 25, cycled through every business model from hourly to day rates to retainers, and was even teaching private masterminds, all while making my clients millions in revenue.

(Tl;dr, I’ve been around the block a few times and then some.)

And also? I am OBSESSED with hot seats as a coaching style. 

Since 2016, I’ve been leading groups of business owners from around the world — both online and in person — through hot seat coaching around their messaging, big ideas, and totally-out-there concepts.

Here’s what I love about the process: 

Because the hot seat feedback is direct and immediately applicable, with a laser-focus on your issue, it’s the absolute perfect way to get yourself out of paralysis and into action, and also push forward with your ideas knowing the strategy behind them is sound.

It also creates exceptionally beautiful accountability, because you’re coming back to me 2x a month with updates, new insights, and new questions as they arise.

Now, I’m proud to offer this form of coaching to 20 incredible business owners — to give you the direct feedback, support, and insights you need quickly, so you can start making bigger, better noise in the industry… and dare to make some THUNDER.


Still got Q’s? I got A’s.

Let’s talk it out. 

What’s the difference between this and Hillary’s 1-1?

Whereas my Power Position 1-1 coaching is a deep dive into business and positioning, these hot seats are all-killer-no-filler action, baby.

Get in, get your  pressing question answered, hang with your THUNDER compatriots, and get on with yo life. (Until the next session!)

I’m SUPER busy. Is The THUNDER Collective built for someone like me?

You bet it is. These hot seats are designed to give you exactly the support you need, when  you need it — no extra learning, annoying Slack groups, or Facebook notifications required.

How do I know if I should be doing this vs. private coaching? 

Private coaching is ideal for those looking to reimagine their businesses and brand from the foundation outward. 

The THUNDER Collective hot seats are for folks who already sense they know what’s next, but want a “touch base” point they can come back to twice a month to stay on track, get feedback and a high-give, and get back to business.

What if I can’t make a session? 

No problem!

You can still share a question, and we’ll get the recording to ya in 24 hours.

Will I need to bring something to the hot seat every time to get the most value? 

Nope! You can just come listen and hang out – it’s up to you.

Every time I’ve run hot seat programs, students get just so much out of the conversation just by showing up and listening in, or checking out the recording like their favorite podcast.

It also gives you a window into what your fellow business compatriots are doing in real time, which can teach you so much about what works, and what doesn’t — and really, who doesn’t love a VIP backstage pass?

You can just come to hang with fellow participants, listen in and chat in Q&A.

What if all 20 people come to the hot seat with a question simultaneously? 

In the unlikely event this does happen  – it’s an XL party, baby. ;)

But usually with the rhythm of hot seats, participants are at different places at different times, so that means submissions tend to be staggered. Some weeks you’ll have a draft to review, others you can just come to jam. 

It’s up to you!

Now, there’s just one question left, my friend. 


>> Twice-monthly support from me so direct, and so precise, so damn “Oh, right!” actionable, you simply have no more excuses to hide?

>> A community of fascinating business owners you love, who you can learn from… who don’t require  you to  check  your Facebook  notifications every  3 minutes to make sure you can  keep up? 

>> An immersive, 6-month experience where I’ll hold you accountable to your goals, and make sure  you’re  getting your ish done in a smart, strategic  way — month after month?


Grab one of the 20 THUNDER spots via the button below.

And let’s make sure the internet gets to witness your brilliance.

Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Save:


BONUS ALERT: The first 10 to pay-in-full get a complimentary 45 minute strategy session with me.