The THUNDER Collective

A 6-month hot seat coaching incubator for self-starting creative entrepreneurs craving feedback, support, and accountability to make bigger, badder noise on the internet.

September 28th 2021 – March 31st 2022

>> Only 15 10 seats available.<<

Ready to join right now now now?

Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Claim Your Bonus:


BONUS ALERT: Pay-in-full to get Hot Seat Beast ($997) for free!

"I was seriously excited to have a group of folks to bounce ideas off of -- hearing those ideas reflected back from the mouths of potential clients. Having instant access to a whip-smart group of business owners, Hillary & fellow THUNDERbirds, who can support your every idea, from dream through execution was incredible."

(Amy Jacobus, Small Business Marketing Strategist)

So you’re ready to put yourself out there more as a brand and content creator —

But right now, the “buy another course” approach ain’t cuttin’ it.

Maybe you’ve been itching (for FAR too long now) to show up more for your own business and brand, promote yourself, and sell your own stuff. But every time you try to start? The intimidation and overwhelm creeps in. Posting? Hitting publish? Actually announcing new offers? Gulp. What you fail? Or what happens if you succeed?

Maybe you’re up to your eyeballs in behemoth programs and “tiny offers” alike… but when it comes to putting them into action? They’re gathering dust — and so are your goals.

Maybe you’re the learn-by-doing type who does OK with theory, but you do your absolute best when you’re out in the field, doing the thing, and getting your hands dirty.

Maybe you’re not quite ready for a full-time 1-1 coach, but you know some type of accountability and support (or even just someone who knows when you’re hiding!) would be wildly helpful to help you to stay the course, and see your goals through.

Maybe you don’t need another overwhelming Facebook or Slack group… but a group of business owners like you who you can get to know, genuinely and intimately, as you watch them in action (and vice versa)? Yes please.


As you enter this next daring phase of business, you’re dreaming of a place to go where you can touch base, and get a thumbs up/down on your plans (and your messaging) from a pro who’s been there, so you can go do the thing, dangit!

That’s exactly what I’ve built for you.

Join a community of noisemakers getting their hands dirty, and daring to DO…

(With the accountability, feedback, and tailored-to-you help you need)

… inside The THUNDER Collective!

"Inside THUNDER, I raised my prices, and (for the first time), I'm feeling confident in charging a premium price for a premium deliverable. This experience has done wonders for my confidence and a chat with Hillary is the most powerful known antidote to impostor syndrome poison."

(Amanda Gaeris, Messaging Strategist and Copywriter)

Imagine what it would feel like to:

KNOW you have consistent support, and a place to go to get direct feedback

on what you’re working on for YOU, so you can start putting yourself out there more often, and more strategically.

FEEL more confident putting your more creative (and weird) ideas out there

to an audience, because you’ve gone over ‘em with an industry vet who can help you skip rookie mistakes.

GET consistent, monthly accountability around your goals –

alongside a group of wildly inspiring fellow biz owners, so you spend less time stressing, and more time doing the dang thang.

BUILD your teaching muscle by running your own member-led workshop – 

where you can test out that workshop/webinar you’ve been dreaming of in front of an audience of your peers, get feedback to improve it, and learn from fellow members.

RECIEVE support around your systems whenever you need it via our handy hotline –

where my OBM Patty will be on hand to help you get organized, set up tech in simple ways, and streamline your business into a well-oiled machine.

HAVE a dedicated time to work on your business, inside our community get-stuff-done calls –

so you can spend 60-minutes straight applying feedback from the hot seats, working on your own content, refining your own ideas, etc. (No client work allowed!)

"Thunder was the biggest business investment I’ve made so far, and I’ve been in my fair share of programs that promised big things and didn’t deliver. I didn’t think that’d be the case for Thunder, but I always have that little bit of fear. Then I figured out the best things about this program were the people...And of course, Hillary, duh. I felt HEARD and it was "chef’s kiss." Our 1:1 helped me figure out some stuff I’ve been grappling with for YEARS."

(Carly Eckerle-Turner, Event Copywriter)

That means we include some seriously awesome stuff, like:

Twice-monthly hot seats, where all submitters are guaranteed feedback, so you can get feedback, get clear, and get moving.

Since momentum and visibility are the goals, we’ll dig into exactly the drafts, outlines, and ideas you’re working on, and give you the feedback you need to keep moving forward.

And yep, all sessions are recorded.

In-between hot seats, we run Office Hours on a private Voxer channel every Friday, where you can ask any lingering questions, or get quick-fire feedback around stuff you’re working on. (The channel stays open all month long so you can keep in touch with fellow THUNDERbirds, get support for your struggles and cheerleading for your wins, and so much more in between.)

A complimentary, hour-long private 1-1 session with me included for all participants where we can deep dive into your goals, strategy, offers, big vision and so much more! Normally this type of support is reserved for my 1-1 clients, and my solo sessions go for $1,800. So I’m beyond pumped to offer this to you.)

And it doesn’t stop there…

Yep: I’m rolling out some seriously juicy new features this time around…

NEW: We’re now adding private, members-only 60-minute co-working sessions (!!!), where you’ll spend an hour on Mondays applying feedback, and getting the big stuff done for your business, alongside fellow THUNDER participants with our community manager Nicole

NEW: Member-led workshops where you and fellow members can strut your brain stuff. Just book in a time to test drive new workshops/webinars you want to teach in front of a live audience, and learn from fellow members (and their mad skillZ)

NEW: A “systems support hotline” led by my OBM Patty Woods, where you can send up the “Help, how do I set up this virtual workshop?!” or “Eeeek, how do I plan my calendar better so I can avoid taking on too many clients!” questions, and get feedback ASAP

PLUS, a very foxy bonus when you pay in full — while there’s a 1-pay and 6-pay option for THUNDER, if you choose to pay upfront you’ll also get access to my Hot Seat Beast training program, a $997 value!

“OK, but can I actually get results from hot seat coaching?”

Hooo yeah. And let me explain why:

1-1 is a great way to learn — but there is something absolutely magical about getting direct support in a group format.

Aside from the specific, tailored support you get personally, you also get to see multiple case studies in action unfolding inside other businesses — some ahead of you, some close behind — which offers an incredible amount of additional insights as you watch these puzzles being worked out in real time.

Being immersed in the same group, month after month also boosts your confidence hugely. It’s so important to be part of a community on the up together — because it makes you a more active player, and a better business owner.

“What can I bring to my monthly THUNDER Collective hot seats, exactly?”

First, an outline of your goals:

After you sign up for The THUNDER Collective, you’ll be prompted to fill out our Welcome Form, where you’ll lay out exactly what you want to achieve over the next 6 months.

Then, twice monthly, we jam!

Where you can bring:

>> New offer outlines

>> New package structures

>> Course concepts

>> Sales pages

>> About pages

>> Home pages

>> Your latest social media push

>> Your next blog post

>> Your new opt-in

>> Your outlined launch strategy

>> Your new podcast or show idea

>> Your IG story topics

>> and more

In between sessions?

You’ll also have access to me inside a group coaching Voxer channel on “off week” Fridays!

This is your place to report how your project/launch/show up strategy is going, and get the in-the-moment feedback you need to make any tweaks and keep going. (Or just celebrate with your fellow THUNDERcats!)

But before you go any further, let me be clear: 


Streetwise self-starters and whip-smart weirdos 2-20+ years in business, who want a place to show up more for themselves, test new ideas, and try new things when it comes to your visibility, products and programs, etc.

Learn-by-doing entrepreneurs who do NOT need more theory (or yet another dang FB group/Slack distraction), who’d rather get in, get the direct feedback they need to make moves, and get out.

Folks who aren’t quite ready for 1-1 coaching (like Power Position), but still know they could benefit from my direct support and feedback on their work to help them navigate this next phase.

Good-question-askers who have a sense of where their blocks are, and also how to ask for the help they need. (Even if they’re not always 150% certain – they know how to at least explain where the gap is.)


Someone looking for a substitute for 1-1 coaching. THUNDER is designed as a laser coaching workshop for immediate needs (i.e. “Does this headline work?” “What am I missing in my new package/program?”)

Completely fresh, no-clients-yet business owners who need a ton of hand-holding. Of course I’m here to love on ya inside THUNDER, but between sessions, the action and direction are on you.

Those looking for immediate fixes to larger structural or internal problems that can’t be solved in a laser-focused hot seat coaching call, i.e. analyzing lead gen strategies, fixing back end systems, stopping severe burnout, etc.

Those looking for detailed feedback on longer-form projects, i.e. sending in your entire book for one session. Isolate sections up to 3 pages and I got you! But the more focused, the better.

"The motivation you get to get shit done by being part of a group of action-takers inside the THUNDER Collective is epic. Plus everyone is truly behind you and so nice too!"

(Sara Vartanian, Launch Copywriter + Strategist)


After your enrollment, the fun begins September 28th.

Plus get 1:1 access to me on off weeks during my Voxer office hours.


Here’s the step-by-step breakdown:

PRE WORK: Before our 6-month deep dive kicks off, you’ll be taking a quick assessment to fill me in on your goals for the journey, and the steps you plan on taking, so I can hold you to ‘em!

Step 1: A few days before each hot seat, you’ll be prompted via email to submit your question or up to 3 pages of copy/messaging/concept outlines for review.

Step 2: Please send in your submission for the hot seat at least 24 hours before go-time. (Can’t make a session? No problem – it’ll be  recorded!)

Step 3: Join the hot seat, hear your name called and LET’S DEEP DIVE INTO WHATEVER YOU’RE WORKING ON, and where you need help. We’ll jam together for 10-15 minutes, potentially longer, depending on the number of submissions. After the hot seats, we’ll do some Q&A.

Step 4: After our session wraps, you’ll receive your recording ASAP – and I’ll see ya again in two weeks!

Step 5: Integrate, apply, get it done. I’ll be cheering for you every step of the way.

BONUS Step 6:  Feeling really stuck? Want to celebrate a BIG victory? During off weeks, show up in Voxer for a little quick-fire coaching during my once-a-week Friday office hours.

BONUS BONUS Step 7: Need to set aside time to work on the ideas we discussed? Struggling to set up the fulfillment system for your sexy new offer? Want to test drive that workshop you’ve been jonesin’ to teach? We’ve got  you covered with everything  you need in between, including our Monday co-working sessions, systems hotline, member-led workshops, and more.

BONUS BONUS BONUS Step 8: You’ve got goals, and I’ve got you. You’ve got one BONUS 1:1 Session to use whenever you’re ready to get *real* deep and take massive action that needs more than our usual group coaching time. 


Pay-in-full participants will also receive my one-of-a-kind program Hot Seat Beast ($997), where you’ll learn exactly how to leverage your expertise into successful + profitable hot seat sessions.

After you experience The THUNDER Collective, you’ll be chomping at the bit to put hot seats into action in your own business.

"It was shocking how quickly you were able to identify exactly what was missing from my message and how clearly you were able to direct me fill in the blanks! On top of that you came up with an opt-in I could use (which has been haunting me) and gave me suggestions on groups to join so I can get my introverted ass out there! I knew you were awesome but it still blew me away."

(Emma Boshart, Email Strategist and Copywriter,


>>6 STRAIGHT months of hot seat coaching immersion with me, March 25th – September 13th, 2021

>> TWO small group 90-to-120-minute hot seats each month, with guaranteed feedback + Q&A. Every “hot seat” session will be between 10-15 minutes depending on attendance, with more time to follow up in Q&A. We have a particularly poppin’ day attendance-wise, the call will run longer.

>> Voxer group coaching office hours on “off weeks”, where you can get quick feedback on what you’re working on every Friday in between our sessions.

>> Get even the biggest, hardest stuff done with a 1-1 private coaching session  — each participant gets one 60-minute strategy session with me to use during the 6 months!

>> BONUS weekly community leader-run “get the bleh stuff done” coworking cohorts, to keep you on track and accountable on all those juicy projects necessary to make your business sparkle

>> BONUS hotline and calls to simplify your systems for an amazing user experience… for you (to run your business) and for your clients (to gladly flock to it)

>> BONUS complimentary access to my Like Lightning mini-course – all about building + launching big ideas (and experiment inexpensively) with clarity and quickness.

>> BONUS access to my Hot Seat Beast program when you pay in full – so you can start using hot seats in your own business to fill up launches, get paid for your expertise, and help your students get better results.

>> Availability for a range of time zones with ONE monthly hot seat in the morning (i.e. 9:30 – 11 AM ET on a Tuesday), and ONE hot seat in the evening (i.e. Thursday 5-6:30 ET)

>> Access to ALL call recordings for the full 6 months of the program.

Seen enough? Feel like this is exactly what you need?


Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Save:


BONUS ALERT: Pay-in-full to get Hot Seat Beast ($997) for free!

"Thunder helped me stay on track with my goals to get my website done. But the best thing about joining THUNDER is Hillary!! Seriously though. I love listening to the guidance she gives on other projects besides my own. There’s always an additional a-ha that I get that I can then go apply to my stuff."

(Karen Auld, Creator of Naturally Brilliant, and Coach for High Achievers)



I’m Hillary Weiss – and  you might know me from the… internet. 

I’m a positioning coach, creative director, and co-host of HAMYAW, and since 2011 I’ve been shimmying my way up the creative industry ladder with a combination of pro skills, personality, and power moves.

That means, in an era before you could throw a rock and hit a “6 weeks to 6-figures” program, I hit $100k+ by age 25, cycled through every business model from hourly to day rates to retainers, and was even teaching private masterminds, all while making my clients millions in revenue.

(Tl;dr, I’ve been around the block a few times and then some.)

And also? I am OBSESSED with hot seats as a coaching style. 

Since 2016, I’ve been leading groups of business owners from around the world — both online and in person — through hot seat coaching around their messaging, big ideas, and totally-out-there concepts.

Here’s what I love about the process: 

Because the hot seat feedback is direct and immediately applicable, with a laser-focus on your issue, it’s the absolute perfect way to get yourself out of paralysis and into action, and also push forward with your ideas knowing the strategy behind them is sound.

It also creates exceptionally beautiful accountability, because you’re coming back to me 2x a month with updates, new insights, and new questions as they arise.

Now, I’m proud to offer this form of coaching to 15 incredible business owners — to give you the direct feedback, support, and insights you need quickly, so you can start making bigger, better noise in the industry… and dare to make some THUNDER.


Still got Q’s? I got A’s.

Let’s talk it out. 

“What’s the difference between this and Hillary’s 1-1?”

Aside from this being the most affordable way to work with me directly — while my Power Position 1-1 coaching is a deep dive into business and positioning, these hot seats are all-killer-no-filler action, baby.

Get in, get your  pressing question answered, hang with your THUNDER compatriots, and get on with your life. (Until the next session!)

But the good news is — if you love your experience inside the incubator and want to upgrade 1-1 with me, you can ALSO use $1500 of your investment in The THUNDER Collective to upgrade to private Power Position coaching, if you so desire.

I’m SUPER busy. Is The THUNDER Collective built for someone like me?

You bet it is. These hot seats are designed to give you exactly the support you need, when  you need it — no extra learning, annoying Slack groups, or Facebook notifications required.

How do I know if I should be doing this vs. private coaching? 

Private coaching is ideal for those looking to reimagine their businesses and brand from the foundation outward. 

The THUNDER Collective hot seats are for folks who already sense they know what’s next, but want a “touch base” point they can come back to twice a month to stay on track, get feedback and a high-give, and get back to business.

What if I can’t make a session? 

No problem!

You can still share a question, and we’ll get the recording to ya in 24 hours. Plus, I’ve got Voxer office hours on off weeks to give you somewhere to touch base.

Will I need to bring something to the hot seat every time to get the most value? 

Nope! You can just come listen and hang out – it’s up to you.

Every time I’ve run hot seat programs, students get just so much out of the conversation just by showing up and listening in, or checking out the recording like their favorite podcast.

It also gives you a window into what your fellow business compatriots are doing in real time, which can teach you so much about what works, and what doesn’t — and really, who doesn’t love a VIP backstage pass?

You can just come to hang with fellow participants, listen in and chat in Q&A.

What if all 15 people come to the hot seat with a question simultaneously? 

In the unlikely event this does happen  – it’s an XL party, baby. ;)

But usually with the rhythm of hot seats, participants are at different places at different times, so that means submissions tend to be staggered. Some weeks you’ll have a draft to review, others you can just come to jam. 

It’s up to you!

Now, there’s just one question left, my friend. 


>> Twice-monthly support (plus in-between group coaching office hours on Voxer) from me so direct, and so precise, so damn “Oh, right!” actionable, you simply have no more excuses to hide?

>> A community of fascinating business owners you love, who you can learn from… who don’t require you to check your Facebook notifications every  3 minutes to make sure you can keep up? 

>> An immersive, 6-month experience where I’ll hold you accountable to your goals, and make sure you’re getting your ish done in a smart, strategic way — month after month?

>> A stomping ground to test your big ideas on stage, professional support to create an amazing user experience for your audience, and dedicated time (and accountability) to work ONLY on your biggest biz need-to-dos


Grab one of the 15 10 THUNDER spots via the button below.

And let’s make sure the internet gets to witness your brilliance.

Join Month-to-Month:


Billed automatically for 6 months

Pay-in-Full + Claim Your Bonus:


BONUS ALERT: Pay-in-full to get Hot Seat Beast ($997) for free!


Before starting Thunder, I was afraid of not being up to scratch. The usual story: not being good enough, whatever that is. I needn’t have worried — I felt supported and cheered on and right at home immediately.

Hillary is brilliant and so, of course, the people she gathers around herself are brilliant. It’s such a supportive group, filled with smart interesting people who have bright ideas.

(Vicky Quinn Fraser)

Having direct, specific answers and insights to the real challenges and questions you’re wrestling with from someone who is so generous with her immense knowledge and experience is the best.

And getting those answers and insights exactly WHEN you’re wrestling with them, instead of having to hunt for answers that kind of fit by panic-Googling or buying another course is massive!

(Amanda Gareis)

Inside THUNDER I created my program and launched it soon after. I feel like I gained so much more ground from being in this program :)

The energy, the idea-sharing, and “I have an amazing mentor/group of peers at my disposal any time”-ness was the best thing about being a “thunderbird” ;)

(Sarah Zerkel)

Thunder helped me bring back the joy of creating stuff (and letting go of the “OMFG what if it doesn’t work” mindset, because we can just shake it off and move on, as many times as it takes).

(Katya Howard)

I finally marketed and launched my first group cohort, something I’ve been talking about for YEARS.

And I finally learned to trust my gut (and Hillary’s suggestions, of course) when it comes to marketing. I LOVED just knowing that I had a place to go with marketing questions and ideas that I wanted to kick around.

Hillary and the group of people she curates are so supportive and creative.

(Sara Stibitz)

I started really stepping into my next phase as an online marketer and course creator instead of only a 1-1 ghostwriting service provider.

Hillary helped me with my messaging, offers, and supported me through my biggest and most visible launch ever. 

Hillary’s positive enthusiasm and keen ability to laser focus on what’s most important when I feel like my entrepreneur-brain is exploding with stuff I “ought to” or “could” do is phenomenal.

(Cindy Childress)

Hillary always has an amazingly high caliber of business owners in her cohorts, and Imposter Complex rears its head in these situations.

She is always incredibly gracious, though, and brings out the best in all of her group coaching participants, regardless of where they are on their entrepreneurial journey.

I felt incredibly supported and respected during this cohort. I’m inspired watching the other members build their offers and even pivot their businesses with the guidance and feedback they receive during their hot seat sessions.

(Nicole Morton)

I was super excited to get some shizzz done. Having accountability with an awesome coach and a cohort of beautiful brains made figuring out what my top priorities should be so much easier.

(Jocelyn Brady)