The Power Plan

December 17th, 11 AM – 5 PM EST

A day-long group intensive workshop for copywriters, coaches, designers, marketers, and creatives ready to map out 6-12 months worth of strategic content, and finally put a game plan together for themselves — to make 2022 the year it all fell into place.


Ready already? Let’s get Power Planning:

The Power Plan Standard:

This tier includes:

> INSTANT ACCESS to the Goal Setting Sesh worksheets and mini-workshop

> TOTAL ACCESS to our 6-hour, day-long Power Plan group intensive (from 11 AM – 5 PM ET on December 17th)

> The intensive call recording + all worksheets

> Quick-fire feedback + Q&A from me LIVE on the call

> [BONUS til Friday, November 26 at midnight] access to Like Lightning, my idea-building mini-course (a $127 value) 

 

ONLY 20 spaces available

 

The Power Plan VIP:

This tier includes: 

> Everything inside the Standard offer PLUS

> A 90-minute deep dive with me into your content plan, messaging, and offers

> Direct, hands-on feedback to get your game plan into fighting shape

> 2 weeks of Voxer support after our call, including feedback and coaching as you start creating your content and putting it out into the world

 

ONLY 5 spaces available

"You know that thing how you're too busy working on everyone else's content so you ignore your own advice about batching it all and then carry boatloads of guilt for being the person who's like, "Do as I say, not as I do? ⁣ GUESS WHAT, BOO, THAT AIN'T GONNA BE YOU ANYMORE!"

(Dusti Arab, Brand Strategist + Coach, thereinvention.co)

You’re probably SO great at planning for clients and helping your colleagues get their strategic brains organized. So uhhh – why aren’t you doing that for YOU?

When it comes to other people’s content, you might have an eagle eye for what should get shared, when, and where… but when it comes to your own stuff? Uh oh. What are words again? 

Business is going well, and your referral base is strong… but because you’re not showing up in public consistently? There’s no pipeline — and no one really knows what you offer. So you’re constantly worrying that another *crickets* month will sneak up on ya (and you’re freakin’ sick of it).

You KNOW creating consistent content, and making invitations to your offers often is the key to building both the leads pipeline AND brand equity you want. But every content plan feels too stifling, or too overcomplicated. Isn’t there a better way?

You also might have something new you want to offer next year; something brand new you’re not known for now, and you know content is the way to get the word out. But also: ughhhh planning for that content-wise feels so daunting.

And to add to all that? Your brain wants to go fast fast, and be free to roam. So sometimes you might worry that planning out content too heavily will kill your idea flow. But now, you’re finally ready for some strategic structure that won’t suffocate ya.

 

Tl;dr:

YOU’RE READY TO STOP STALLING AND CREATE A STRATEGIC GAME PLAN FOR YOUR CONTENT, AND INVITATIONS TO YOUR OFFERS, SO YOU CAN SEE THE PATH TO YOUR GOALS IN 2022.

Perfect. I’ve built something just for you.

The Power Plan is where it all begins.

“I’m ready! Let’s do this.”

Imagine what it would feel like to:

Have 6-12 *months* of strategic content planned out in a single day

complete with clear bullet-point outlines, enticing headlines/subject lines, and calls-to-action to an offer, so you’re never starting with a blank page for your emails, blog posts, or social posts again.

*Know* your content is putting your skills and offers front and center — consistently

because you’re finding new ways to talk about what you do, the problem you solve, and what makes YOU so damn awesome.

Build your leads pipeline AND your audience

because you’re showing up week after week sharing interesting ideas, fun stories, and the ever-sacred ~value~, and staying top of mind for clients, and future students, and fans.

But before you go any further, let me be clear: 

The Power Plan WILL:

Set you up with outlines for 6-12 months of content for email, social, blogs, podcasts, or videos in a single day. Because planning content doesn’t have to be hard, or overcomplicated.

Give you a quickstart guide to reviewing your current offers and pricing, and thinking about how much you need to sell and when to reach your revenue goals in 2022.

Teach you a simple, enjoyable, powerful approach to mapping out strategic content that still FEELS fun, engaging, and non-robotic that you can use again and again. 

Equip you with a month-by-month plan for what to talk about, and the time to talk about it, so you can stop feeling like you’re randomly throwing content at the wall. 

Help you think about your offers and messaging in a new way, to discover new hooks, copy, and selling points. 

Give you the tools to do the fancy stuff for yourself that you so often give away to everyone else. ;)

The Power Plan WILL NOT:

Have you writing out and batching 6-12 months of complete, written content in a day. That would be…too much. Inside The Power Plan, you’ll develop solid outlines to run with.

Offer an in-depth plan-your-first-package process if you don’t have one yet. I will give you a basic outline, however, so you can put one together easily and test that sucker out.

Go super deep into the nuances of content marketing. I’ll give you my thoughts on the basics if you’re brand new, but otherwise, this is about creating a plan to test what works for YOU.

Teach you how to write sales or landing pages, or email sequences. This is content designed to support your launch calendar (if you have one) or to help you make consistent offers if you don’t launch. 

License you to teach this same Power Plan process to others. The Power Plan is based on a process I’m a certified facilitator in, originally created by Shenee Howard. If you love what you learn and want to facilitate too, reach out to her!

How does the Power Plan work, exactly?

Sure it’s a day-long group intensive, but I’ve also provided some bonus tools to help you make the most of it.

The Power Plan Process:

(A.K.A. YOUR ROAD TO AN ACTUAL, REAL-LIFE CONTENT PLAN FOR 2022)

PHASE 1 – When you enroll in The Power Plan, you’ll get instant access to the mini “Goal Setting Sesh” workshop. 

This mini-workshop includes a quick video lesson + worksheets to help you: 

  • Lay out your current offers, packages, + prices for review (if you don’t have packages currently, I’ll walk you through a basic outline you can follow to set yourself up)
  • Lay out your revenue goals for 2022 
  • Work backward to sort out how much you need to make each month, what to sell when, and how many clients you’ll need to bring in to reach that number 

(Warning: this MAY give you damn good reason to raise your rates. Mwahahaha!)

PHASE 2 – Power Plan Party Time on December 17th!

Inside this day-long workshop from 11 AM – 5 PM ET, I’ll walk you, step by step, through the Power Planning process, so you can map out 6-12 months worth of content in a single day.

By the end, you’ll have a fully developed list of key results-oriented messaging, content concepts, and a clear view of what you need to sell, when, to reach your goals — in fact, you’ll probably have significantly more brilliant ideas than you need.

There will be opportunities to ask questions and get quick-fire feedback on the call, and you’ll walk away with a full outline of 6-12 months of content, AND the tools to create even more should you so choose.

[VIP ONLY]

PHASE 3 – Your private in-depth review

Inside the VIP tier of The Power Plan, we’ll spend 90 high-octane minutes together reviewing plan and content concepts with you, step by step, to make sure your promotional cadence makes sense, and to give you thoughts on your strategic outlines. 

I’ll also be on deck to review your first batch of content with you and give you my thoughts, so you feel completely confident and ready to power the eff up in 2022.

Plus 2 weeks of Voxer support as you create and batch your content.

What’s included in the Standard Power Plan: 

INSTANT ACCESS to the Goal Setting Sesh worksheets and mini-workshop when you enroll. 

TOTAL ACCESS to our 6-hour, day-long Power Plan group intensive (from 11 AM – 5 PM ET on December 17th) where you’ll get as much as 6-12 months of highly strategic, highly sellable content mapped out in a single day. 

The intensive call recording + all worksheets, so you can revisit all the fun, again and again, any time you need to make a new game plan.  

Direct, hands-on, quick-fire feedback from me, and the keys to my near-decade of experience creating copy, content, offers, launch protocols, and more.

BONUS access to Like Lightning my mini-course; the complete guide for building out new products, offers, and content quickly and effectively.

Want more deets on the VIP tier? Read on, friend…

But wait – what’s that about the VIP tier?

Planning out 6-12 months of strategic, sell-your-stuff content in a day is awesome. But it can also feel intimidating to set out into the world with such a massive plan in place. 

That’s why, inside the VIP tier (offered to 5 students only) we’ll set aside time to comb through your plan together piece by piece, to make sure your game plan and content match your goals AND the value of your offers.

Inside this 90-minute session, we’ll go through your concerns, and your mapped content, month by month, to make sure you feel totally confident, and your hooks and concepts are as awesome as you are. 

From there, you’ll get 2 weeks of Voxer feedback and support from me Monday – Friday, as you put your first batches of content together.

WHAT’S INCLUDED IN VIP:

When you select the VIP package, here’s what you get in addition to your Goal Setting Workshop and The Power Plan group intensive: 

> A private, 90-minute deep dive session into your Power Plan to make sure it’s in fighting shape and ready for deployment

> Direct feedback and support from me on everything from your ideas to your messaging, hooks, and calls to action 

> 2 weeks of Voxer support as you start to finalize your plan and batch your content (if that’s your style), so you feel confident taking the rest across the finish line

Only 5 spaces available

Seen enough? Feel like this is exactly what you need?

It’s time to turn the power on.

CLICK BELOW TO JUMP INTO THE POWER PLAN NOW.

The Power Plan Standard:

This tier includes:

> INSTANT ACCESS to the Goal Setting Sesh worksheets and mini-workshop

> TOTAL ACCESS to our 6-hour, day-long Power Plan group intensive (from 11 AM – 5 PM ET on December 17th)

> The intensive call recording + all worksheets so you can revisit the process over and over again

> Quick-fire feedback + Q&A from me in the call

> [BONUS til Friday, November 26 at midnight] access to Like Lightning, my idea-building mini-course (a $127 value) 

 

ONLY 20 spaces available

 

The Power Plan VIP:

This tier includes: 

> Everything inside the Standard offer PLUS

> A 90-minute, private deep dive with me to review into your content plan, messaging, and offers, and make sure it’s all in fighting shape

> Direct, hands-on feedback to get your game plan into fighting shape

> 2 weeks of Voxer support after our call, including feedback and coaching as you start creating your content and putting it out into the world

 

ONLY 5 spaces available

Why did I create the POWER PLAN, exactly? 

Let me tell you a story…

 

I’m Hillary Weiss – positioning coach, creative director, co-host of HAMYAW, retired copywriting heavyweight, and frustratingly fast-brained. 

That means my mind loves novelty and hates planning. It rewards long winding creative walks through the ideas and resists boring, shove-yourself-into-a-tiny-box-to-make-the-sale strategies that suck all the soul out of writing and creating. 

For years, that meant I “needed to be free”, aka ultra-sporadic in my content (blogs, emails, social posts, etc)… And for a while? That worked alright — especially when my referral sources were singing my praises and bringing in clients FOR me.

But all that changed when I realized I wanted something more. I wanted to put new offers out there. I wanted to build my profile and brand equity. I wanted an audience I could share new ideas with and sell new offers to, and teach and coach.

And that meant I needed to be showing up more consistently in my content. *gulp*

(Continued…)

So, what started as a “one blog post a week” strategy expanded into more frequent emails to my list and social media content, and eventually into a full-on quarterly launch cycle where I’d put my new ideas and offers in front of potential clients and students.

I now report with total confidence: having a game plan for my content and specific times to sell my offers didn’t stifle me, or rob me of my creativity or brain speed. What it DID do was help me jump from my copywriting career into my creative direction and coaching career smoothly, and also bring in multiple 6-figures in revenue along the way. 

That’s why I’m so excited to bring you The Power Plan. Because not only does learning strategic content planning equip you with an incredibly valuable tool you can use again and again — but I’ve blended my own approach with the brilliance of Shenee Howard’s Infinite Content Model strategy (that I’m a proud certified facilitator in!) to bring my fellow fast brains an approach that’s fabulously doable.

And if you’re in – it would be my total honor to have you.

Now, there’s just one question left, my fast-brained friend. 

Are you ready to… 

Map out 6-12 months of strategic, sell-your-stuff content in a single day

Sort out not just WHAT you want to be selling, but WHEN, so you can reach your 2022 goals more quickly (without totally stifling your creativity)?

Learn a process for planning your content that has one eye on the sale, and another on your creative soul — so you can develop a strategy that fits you, your style, and the money you so deserve to be making?

Then let’s power up. 

25 Spots Only

The Power Plan awaits. 

The Power Plan Standard:

This tier includes:

> INSTANT ACCESS to the Goal Setting Sesh worksheets and mini-workshop

> TOTAL ACCESS to our 6-hour, day-long Power Plan group intensive (from 11 AM – 5 PM ET on December 17th)

> The intensive call recording + all worksheets so you can revisit the process over and over again

> Quick-fire feedback + Q&A from me in the call

> [BONUS til Friday, November 26 at midnight] access to Like Lightning, my idea-building mini-course (a $127 value) 

 

ONLY 20 spaces available

 

The Power Plan VIP:

This tier includes: 

> Everything inside the Standard offer PLUS

> A private 90-minute deep dive with me into your content plan, messaging, and offers

> Direct, hands-on feedback to get your game plan into fighting shape

> 2 weeks of Voxer support after our call, including feedback and coaching as you start creating your content and putting it out into the world

 

ONLY 5 spaces available

Oh, faq! You’ve scrolled to the Q&A!

See what I did there?

“When is The Power Plan?”

December 17th, 11 AM – 5 PM ET on Zoom. So you can tune in from anywhere!

 

“Will there be a recording?

Aaabsolutely, you know I wouldn’t leave you hanging! So while you’ll miss the live Q&A, you’ll have the workshop available to you to, along with all the slides and worksheets, to jump into at any time.

 

“I’ve never really planned my content before. Is this for me?”

Absolutely. Power Planning is ideal for creative service providers of all experience levels. It’s an approach to planning your content to sell FOR you that you can revisit again and again. 

 

“I’ve planned content before, already know exactly what I want to sell, and have my launch schedule planned. Will this be relevant to me?

Absolutely! While there is an “intro guide” to Power Planners who haven’t yet mapped out their offers and promotional schedule, once the day-long intensive gets going we’ll be jumping right in, and the content and process is a fit for all levels — especially if you run a team where content planning tends to fall by the wayside. 

Come join us, or send a team member to rock it out instead!

 

“Will I be writing any of the content in the room?”

If you get through all the material I don’t see why not, but overall The Power Plan is about setting you up with rock-solid outlines, headlines, and calls to action so you’ll know exactly what to say, when, and why. 

This approach also frees you up to update or change anything you see fit as the months go by, and your business and focus continues to develop. 

 

Will the pre-session mini-workshop help me map out my new package in detail?”

The pre-session workshop is about getting you clear on your offers, as well as which months out of the year your content will be more sales-focused. 

While it’s not focused in detail on package development, however, I will provide you with a handy outline you can use to create a quick package to test selling.

 

“Will I be able to recreate this process with my own clienets?”

No. While we do encourage you to use it for yourself and your internal team, I ask that you don’t try to clone the process with your own clients.

Reason being: The Power Plan process is an adapted version of an approach to content planning I’m licensed to facilitate via the fabulous Shenee Howard, so I do ask that you refrain from using this process with external clients. Shenee opens up her licensed facilitator program a few times a year, and I can give you the heads up when that happens!

 

“Will this help me plan for social media content?”

Absolutely. While we’ll start with mapping longer form (emails and blog posts, for example), I’ll give you space and tips for mapping out social posts to match.

 

“I like writing and sharing random stuff in the moment. With a Power Plan in place, should I stop that completely?”

Absolutely not! Random fun stuff makes the world go ‘round. However, The Power Plan gives you a strategic foundation that works in tandem with the memes and random stories you love to share with your audience, so you can just play AND step into that powerhouse growth space.

 

And, in case I missed your Q…

Drop me an email at hello@hillaryweiss.com so I can get you an A  ;)