Is it Time to Leave Social Media?

Social media. (Ooh, did those two words send just shivers down your spine?) Like it or lump it, it’s become one of the perceived “necessary evils” of starting and growing an online business. Reason being? Social media is a place to solve problems in public, attract clients, play around, put your work out there, and […]

How to Handle Crisis Response as a Small Business

“Please don’t be mad at meeeee!” she said, holding yet another rat in her small, tanned hands. It was my senior year of college, and my soft-hearted roommate had had yet another run-in at the pet store. Specifically: another trip to Petco for rat food had caused her to discover yet another under-loved rat she simply had to bring home. (At […]

How to Rebrand Like a Beast

It won’t surprise you to know that I came out of the womb noisy. I arrived on this green Earth apparently screaming that I wasn’t ultra fond of being touched (these days I’m more chill, but I am incredibly ticklish), and intensely eager to look at/babble at everything. From an early age I was terrifying my parents with my unbridled extroversion. […]

Getting Comfortable with Shameless Self-promotion [Plus an Ad Teardown]

It probably won’t surprise you to know that as a kid, I loved to perform. Chorus and dance recitals. Fall festivals. Spring musicals. Variety shows. Christmas pageants. You name it — if it meant being onstage under the spotlight, I was first in line to audition. (Granted, I was never very good. But rest assured: if there […]

Are you being vulnerable, or are you oversharing?

Our palms are sweaty. Knees week. Arms are heavy. We’re nervous. But on the surface we look calm and ready to YELL AT THE FINE LINE BETWEEN BEING VULNERABLE TO CREATE CONNECTION AND MAKING YOUR PEOPLE KIND OF UNCOMFORTABLE. So lemme stop the tired Eminem gag and tell you exactly what I mean: Right now I […]

Can I Get Paid to Just Be Awesome?

An English friend of mine recently shared one of the best bits of digital snark I’ve heard in years We were talking about the state of the online world, and Instagram especially: “Yeah, the thing about influencer culture…” I began. “Influenzas,” she replied. I paused. “… Huh?” “That’s what we call those people who call […]