Selling by Serving: The Myth of the Righteous Marketer

Never, ever, ever read the comments. That right there is the golden rule of selling yourself on the internet for good reason, dear reader. I’m sure, if you’ve ever clicked the comments on a FB ad from one of your friends or industry folks you’re a fan of, you’ve seen ’em among the nice, supportive comments sprinkled […]

What is Good Marketing? (aka Avoiding Bro Sales)

If this were 2016/2017, I’d be writing to you at length today about the perils of what has since become known as “bro marketing”. Because, truth be told, it’s an important conversation to have — especially when one is stepping out of the dazzling haze of online biz world newbie-ness… “Whoa! Look at all these […]