The Originality Mirage: How Everything’s Pretty Much a Remix

“I’m just worried it’s not original enough,” they sigh. “Like, what if someone’s already done something like this?” It’s what I hear over and over as clients, friends, and colleagues tell me about content they’d love to create, courses/programs/offers they’d love to sell, or the direction they want to take their brand. After all, when […]

Moving IRL Sales Online: A Deep Dive On Tesla’s Latest Move

I was halfway through a to-die-for eggs benedict at an adorable brunch spot in Austin when my phone buzzed with the headline… “Tesla Motors announces plan to shut down 100% of brick and mortar stores.“ … and a piece of English muffin tumbled right out of my mouth. Four Phases to Evaluating Marketing Moves I had […]

Is it Time to Leave Social Media?

Social media. (Ooh, did those two words send just shivers down your spine?) Like it or lump it, it’s become one of the perceived “necessary evils” of starting and growing an online business. Reason being? Social media is a place to solve problems in public, attract clients, play around, put your work out there, and […]

Launching Myths and Must Dos with Shenee Howard

Launching is basically the Schrödinger’s Cat of marketing. It’s an approach to sales strategy that feels simultaneously dead and alive. Effective and broken. Useless and game-changing. Creating record profits, and record failures. Somehow everything, everywhere, all at once. My criticisms of the launch world have been well documented (and coincidentally read tens of thousands of times) — but it’s still a part […]

How to Handle Crisis Response as a Small Business

“Please don’t be mad at meeeee!” she said, holding yet another rat in her small, tanned hands. It was my senior year of college, and my soft-hearted roommate had had yet another run-in at the pet store. Specifically: another trip to Petco for rat food had caused her to discover yet another under-loved rat she simply had to bring home. (At […]

How to Rebrand Like a Beast

It won’t surprise you to know that I came out of the womb noisy. I arrived on this green Earth apparently screaming that I wasn’t ultra fond of being touched (these days I’m more chill, but I am incredibly ticklish), and intensely eager to look at/babble at everything. From an early age I was terrifying my parents with my unbridled extroversion. […]