Launching Myths and Must Dos with Shenee Howard

Launching is basically the Schrödinger’s Cat of marketing. It’s an approach to sales strategy that feels simultaneously dead and alive. Effective and broken. Useless and game-changing. Creating record profits, and record failures. Somehow everything, everywhere, all at once. My criticisms of the launch world have been well documented (and coincidentally read tens of thousands of times) — but it’s still a part […]

Profit Panic and Why Launching Is Like Tinder

You’ve set everything up perfectly. You’ve worked so hard to get the words just right. Your photos are just so (and you’re looking pretty fly if you do say so). You’re fairly certain what you’ve put together is irresistible. You go live… You start getting responses and interest… Buuuuut suddenly you realize: the interest you’re getting […]

Are You a Genius or Mad Scientist? How to Experiment Without Being Erratic

Do you remember when your mom would try and talk you into tasting new foods as a kid? “Come on. Just one bite,” she’d probably say. (Unless you were born with an already-refined palate. Or, as we say here in the US, European.) While I was never a highly-picky-eater, I’d endless spend summer afternoons in my childhood […]

Launch Success: Is It You or the Market?

Today I’d like to introduce you to a traditional folk dance of the online entrepreneurship space, known as: The mid-launch shuffle. It typically starts a little after the pre-sell and initial sales from your white hot buyers has died down. Maybe you saw a pretty promising day 1. Maybe only a couple of people bought […]

How to Keep the Energy Up While You Launch

Years ago, I stumbled across a fascinating story about Marilyn Monroe that I still think about once a week or so. I was standing in the freezing cold of a Barnes & Noble in the high noon of the Florida summer, thumbing through a biography by a former photographer of hers, when I found it. […]