Opulent Artist or Whip-Smart Editor — Who Makes the Call?

My all-time favorite music video is the 2009 maximalist masterpiece known as Lady Gaga’s “Telephone”, ft. Beyoncé. It’s 9 minutes and 30 seconds long, and features a Sexy Lady Prison, a disturbingly crisp soundscape, a long-forgotten Virgin mobile phone, a pair of smoking lit-cigarette sunglasses, a brawl, diet coke cans for curlers, a queer makeout, […]

Escaping the Curse of Competence: The Entrepreneur’s Dilemma

At least three times in the last week, on sales calls, and with my private clients, I’ve referenced this banger of a quote from Jurassic Park: “Your scientists were so preoccupied with whether they could*, they didn’t stop to think if they* should*.*” And, while none of my crew is in the business of resurrecting […]

I Don’t Use Brand Archetypes in My Work — Here’s Why

Have I ever told you that I don’t know my birth time? My mom has a ballpark guess — but I’m a third kid, so no one really remembers. And no, it’s not on my birth certificate. I could track it down, I guess? But I haven’t. And I joke sometimes that “that’s what keeps […]