There’s a lot of temptation in the industry, especially these days, to throw the bébé out with the bathwater a liiiittle too quickly when it comes to our offers. Even if it’s something you’re REALLY excited about, sometimes if what you’ve built… Doesn’t sell out immediately… Attracts a different type of person (ahem) than you […]
Now, before any of you brilliant humans come at me with pitchforks, I’ll start by saying: Indeed I DO have offers (tiny and large) that I can scale in my offers suite. Over the years I’ve done groups and programs and courses and quasi-memberships and everything in between. I help my clients create them where […]
Confession: I was never very good at dating. Mercifully, I’ve been with my husband for almost a decade now, but I’ll never forget how deeply and sincerely I hated “the game”. Cooler folks than I — like perhaps YOU, Bestie — seemed to move through the process so easily. (I would know. I’d eye them […]
I’ve been struggling to articulate this for a while now, so here goes: I left a lot of things behind last year, as I think most of us did. Some less-than-fab relationships. About 20 pounds of (donated) shoes and clothes. A bunch of business books I never wound up reading, and always felt twistingly guilty […]
I guess it’s fair to say, using the language du jour, that we exist in an action-focused world (and industry). Can you blame us? In the beginning, action is a jolt of serotonin. It’s the “Here we GOOO!” up the rollercoaster as you can feel your heart pounding before the real fun begins. In a […]
I’m starting this lil’ how-to post with a caveat: (I promise your tutorial is at the end. But I’ve gotta plant these disco boots of mine on my soapbox real quick first!) What everyone wants to know when they ask me about building a brand, or getting from $10k months to $40k, $60k, and beyond, […]
