Boost Your Sales Immediately with Two Super Simple Tweaks

There’s a lot of temptation in the industry, especially these days, to throw the bébé out with the bathwater a liiiittle too quickly when it comes to our offers. Even if it’s something you’re REALLY excited about, sometimes if what you’ve built… Doesn’t sell out immediately… Attracts a different type of person (ahem) than you […]

A Few Words in Praise of the “Unscaleable Offer”

Now, before any of you brilliant humans come at me with pitchforks, I’ll start by saying: Indeed I DO have offers (tiny and large) that I can scale in my offers suite. Over the years I’ve done groups and programs and courses and quasi-memberships and everything in between. I help my clients create them where […]

The Spotlight Salon – A Masterclass on Media Pitching

Confession: I was never very good at dating. Mercifully, I’ve been with my husband for almost a decade now, but I’ll never forget how deeply and sincerely I hated “the game”. Cooler folks than I — like perhaps YOU, Bestie — seemed to move through the process so easily. (I would know. I’d eye them […]

Go Be Happy: You Don’t Owe Anyone a Vulnerability Tax!

I’ve been struggling to articulate this for a while now, so here goes: I left a lot of things behind last year, as I think most of us did. Some less-than-fab relationships. About 20 pounds of (donated) shoes and clothes. A bunch of business books I never wound up reading, and always felt twistingly guilty […]

Stop Giving up on Yourself: How to Turn Failures into Features

I guess it’s fair to say, using the language du jour, that we exist in an action-focused world (and industry). Can you blame us? In the beginning, action is a jolt of serotonin. It’s the “Here we GOOO!” up the rollercoaster as you can feel your heart pounding before the real fun begins. In a […]