5 Ways to Overcome Inertia and Recover from a Creativity Slump

Hey Friend, First things first, credit where it’s due: Props to my Celebrity Memoir Book Club podcast queens Claire and Ashley, who coined “Ugliest Girl in the World Attack” for days when you’re just… not feelin’ yourself. Creatives experience a similar phenomenon— so I’m adapting the idea here as a “Most Uncreative Girl in the World […]

7 Scroll-Stopping Questions to Juice Up Your Messaging

I SEE YOU OUT THERE. Writing your content to flex your expertise. Launching your thing. Getting your sea legs talking about your offers. AND SO! In lieu of a long boi post today, I wanted to fire over a few quick prompts to help you with that — and spark some scroll-stopping ideas that grab attention, […]

Positioning — Why I Don’t Really Sweat Competitors or Copycats

I’ll start by saying one thing about copycats: I’ve been VERY lucky in this category throughout my career. While I’ve had some BIG HMMMM experiences with my ideas being echoed elsewhere in my 12 years, it’s never been in a context that threatened my livelihood. Meanwhile, I’ve seem some absolutely egregious forms of intellectual property […]

Struggling with Perfectionism? Join Us in Bad Creative Land

We all know her — or someone like her. She’s got clear skin, bright eyes, a gasprillion followers and juuuust the right amount of approachability in her Instagram captions. She’s posting beautifully-curated content at least 3x/day on various platforms, and her long form pieces are heartfelt, funny, and moving. More than being polished, she’s also […]

“Always Lead with the Exploding Grandpa” and Other Sales Advice

My family is full of Very Useful Humans you can call in an emergency. Mom and Dad? A nurse and doctor, respectively. Big Brother? Works in IT, and knows his way around a tricky computer or jacked up wifi system. Big Sister? A history PHD and general Encyclopedia of All Things. She’s also the oldest, […]