How to Set and Keep Business Boundaries

Once when I was naught but a wee babe of a copywriter, a client was complaining to me about another writer she once worked with. “She was great,” she acknowledged, a sprinkle of salt seasoning her tone. “But she just wasn’t around when I needed her. She didn’t work certain days, I had to wait […]

Is the Age of Free Content Over?

She poked a finger at me through the haze of cigarette smoke, looking me dead in the eye: “Information should be free,” she said firmly. It was 2012, and while I wish we were having a prescient discussion about the ultimate fate of free content in the marketing world over the boom of deep house […]

How to Stay Chill When There’s Pressure to Perform

It’s that feeling like cold water being thrown onto the back of your neck. The deep existential dread that comes from creating something, submitting it, crossing your fingers, and waiting for it to… gulp Do something. Maybe the email needs to generate sales. Or it’s a blog post sharing something straight from the heart that you really hope […]

Small List Shame – How to Tell if Size Really Matters

The title I originally wanted for this post wouldn’t’ve let me through the spam filters, so I’ll cut right to the joke: AHEM! Email list size comparison is the online business world’s greatest 🍆 measuring contest. Think about it. Peep the Look Much like teenage boys in the locker room, everyone’s secretly worried theirs isn’t big enough […]

Hillary and Margo Yell at Soap [Dr. Squatch Analysis]

Ladies and gentlemen and non-binary compatriots – Strap on your shower caps and hang on to your loofahs, because today you’re getting in the tub with #HAMYAW. This One Does it All More specifically, on today’s episode of Hillary and Margo Yell at Websites, we’re pulling back the (shower) curtain on Dr. Squatch’s soap, and the viral commercial that, […]

What to Do When A Copycat Steals Your Content

Have you ever been cruising the internet’s virtual streets and run smack into… … yourself? It’s eerie, isn’t it? You read it again and again. Where have you seen this before…? The tone, the structure, the pacing, the conversation… even maybe the OFFER sounds similar. And you’re wondering if you’re seeing double. Wait. WAIT. You […]