Pricing Woes: How to Know What You Should Charge

DUN DUN DUNNN — the dreaded question! … And one I’m asked all the dang time by my coaching clients, especially in my group incubator The THUNDER Collective, where participants are constantly testing and selling new offers. And it’s no wonder, right? Pricing is arguably the greatest (and sometimes most painful) personal growth practice the […]

How Taking Time Also Makes the Time to Boost Your Business

As I bop around the various dance floors of the interwebs, a lot of busy entrepreneurs like you have hit me up with this all-too-common struggle. “I want to change things up, but I’m too balls-out busy with client work to work on my own business.” Maybe you can relate? It feels like you’re always just […]

How to Adapt Your Business Featuring Peter Nguyen

A few weeks into quarantine, my husband Zach — Buffalo Bills football fan extraordinaire — came sliding into our living room, jittery with excitement. “So, for the NFL Draft this year… since they can’t do it in person, they’re selecting fans from each team to cheer in the background on Zoom as the new picks are announced. […]

What to Do When You Want to Burn It All Down

Have you ever used a pressure washer on your driveway or deck? (And even if you haven’t, a friend probably has. And you probably know because they probably posted a VERY excited before and after on Facebook.) Can confirm: it is a very, very satisfying feeling. All that high-pressured water fires out of the spout at a […]

How to Handle Crisis Response as a Small Business

“Please don’t be mad at meeeee!” she said, holding yet another rat in her small, tanned hands. It was my senior year of college, and my soft-hearted roommate had had yet another run-in at the pet store. Specifically: another trip to Petco for rat food had caused her to discover yet another under-loved rat she simply had to bring home. (At […]

How to Solve the Pricing Debate

One of my favorite ways to drive my friend Margo absolutely bonkers is to disagree with her on fundamental business principles. (Shout out to all my fellow entrepreneurs who squabble strategy with their business besties on Voxer. It’s not a bug, it’s a feature.) It’s fun not only because Margo’s voice goes up a full […]