How to Solve the Pricing Debate

One of my favorite ways to drive my friend Margo absolutely bonkers is to disagree with her on fundamental business principles. (Shout out to all my fellow entrepreneurs who squabble strategy with their business besties on Voxer. It’s not a bug, it’s a feature.) It’s fun not only because Margo’s voice goes up a full […]

How to Scale Without Really Trying

There comes a time in every entrepreneur’s life when they turn around, look upon their business, and say: “Eff this.” “I’m working too hard, for too little.” “I’m overwhelmed, stressed out, constantly buried under deliverables and that’s no way to live life!” And so, especially in the case of creative service providers, we decide to […]

How To Know When It’s Time To Shut It All Down

My friend (and #HAMYAW co-host) Margo once shared a brilliant article  all about why she shut down her much-loved virtual co-working space, The Arena. In creative work we call this “killing your darlings”, a phrase that originated (I believe?) from writers describing the excruciating experience of editing out even the most gorgeous paragraphs and sentences when […]

Is the Age of Free Content Over?

She poked a finger at me through the haze of cigarette smoke, looking me dead in the eye: “Information should be free,” she said firmly. It was 2012, and while I wish we were having a prescient discussion about the ultimate fate of free content in the marketing world over the boom of deep house […]

How to Stay Chill When There’s Pressure to Perform

It’s that feeling like cold water being thrown onto the back of your neck. The deep existential dread that comes from creating something, submitting it, crossing your fingers, and waiting for it to… gulp Do something. Maybe the email needs to generate sales. Or it’s a blog post sharing something straight from the heart that you really hope […]

Hillary and Margo Yell at Soap [Dr. Squatch Analysis]

Ladies and gentlemen and non-binary compatriots – Strap on your shower caps and hang on to your loofahs, because today you’re getting in the tub with #HAMYAW. This One Does it All More specifically, on today’s episode of Hillary and Margo Yell at Websites, we’re pulling back the (shower) curtain on Dr. Squatch’s soap, and the viral commercial that, […]