It’s a funny feeling, isn’t it? You’re SO GOOD at what you do, and you’re passionate about it. You know who you’d love to work with. You’ve got an approach that gets results (whether you can name it yet or not), and your offers are solid. You may even have new visuals you like. But […]
At least three times in the last week, on sales calls, and with my private clients, I’ve referenced this banger of a quote from Jurassic Park: “Your scientists were so preoccupied with whether they could*, they didn’t stop to think if they* should*.*” And, while none of my crew is in the business of resurrecting […]
Man, idk what it is, but we’ve gotta start explaining harder to folks that that it’s REAL tough to get to ✨ passive income ✨ before you’ve mastered, uh, active income. I keep having casual conversations with folks throwing around the term like they know what it means with no audience, ad budget, or sales […]
At the crossroads of basically every major change in my business or life, the strangest thing happens. First, I commit. “OK, enough. I have to stop saying yes to this type of project/client/pattern. Even if it’s scary, I know I need to move on, and make space for something new.” I stand at the fork […]
I’ve been a self-employed creative for 12 years and I cannot COUNT the number of times I’ve been told “No.” in my career. Back when I got my start as a copywriter (the first step in my Creative Director/coach path) in 2011, I didn’t know a single successful freelancer, let alone someone who’d built a […]
When I was first asked if I’d be creating an online course, it was 2013 — about two years into my copywriting career. Multiple friends and colleagues suggested I put one together, as the course gold rush was very clearly on the horizon. However, every suggestion got the same firm answer from me: “Not yet. […]
