Pricing Woes: How to Know What You Should Charge

DUN DUN DUNNN — the dreaded question! … And one I’m asked all the dang time by my coaching clients, especially in my group incubator The THUNDER Collective, where participants are constantly testing and selling new offers. And it’s no wonder, right? Pricing is arguably the greatest (and sometimes most painful) personal growth practice the […]

How Taking Time Also Makes the Time to Boost Your Business

As I bop around the various dance floors of the interwebs, a lot of busy entrepreneurs like you have hit me up with this all-too-common struggle. “I want to change things up, but I’m too balls-out busy with client work to work on my own business.” Maybe you can relate? It feels like you’re always just […]

Moving IRL Sales Online: A Deep Dive On Tesla’s Latest Move

I was halfway through a to-die-for eggs benedict at an adorable brunch spot in Austin when my phone buzzed with the headline… “Tesla Motors announces plan to shut down 100% of brick and mortar stores.“ … and a piece of English muffin tumbled right out of my mouth. Four Phases to Evaluating Marketing Moves I had […]

Is it Time to Leave Social Media?

Social media. (Ooh, did those two words send just shivers down your spine?) Like it or lump it, it’s become one of the perceived “necessary evils” of starting and growing an online business. Reason being? Social media is a place to solve problems in public, attract clients, play around, put your work out there, and […]

What to Do When You Want to Burn It All Down

Have you ever used a pressure washer on your driveway or deck? (And even if you haven’t, a friend probably has. And you probably know because they probably posted a VERY excited before and after on Facebook.) Can confirm: it is a very, very satisfying feeling. All that high-pressured water fires out of the spout at a […]

Getting Comfortable with Shameless Self-promotion [Plus an Ad Teardown]

It probably won’t surprise you to know that as a kid, I loved to perform. Chorus and dance recitals. Fall festivals. Spring musicals. Variety shows. Christmas pageants. You name it — if it meant being onstage under the spotlight, I was first in line to audition. (Granted, I was never very good. But rest assured: if there […]