Power Position

Giving “best kept secret” creatives the tools to dominate their corner of the internet.

 A 12-week private coaching experience for copywriters, coaches, designers, marketers, and creatives ready to be well-paid AND well-recognized for what they’re phenomenally good at.

Join the high-octane VIP experience option, and I’ll step in to support the Creative Direction for your new, powerful brand.

“I’m ready to find my Power Position!”

"It would be too boring to just say I almost immediately made my investment back and then some... [it was] one of the most rewarding — financially and otherwise — experiences I've had in my business."

(Sarah Zerkel, Amplify Your Awesome Copywriter, sarahzerkel.com)

Your wit, grit, and talent have taken you pretty far in your business. 

But now – you’ve hit a ceiling. 

You’re fairly successful (and making decent money) but your work takes it all out of you, and you’re doing a LOT of stuff you don’t wanna do anymore. #ughhhh

You’re a best-kept-secret, who’d love to be more “industry famous”, speak on stages, and get interviewed on podcasts… but you’re not clear what you wanna be known FOR, which means you’re kinda throwing spaghetti at the wall.

While you’ve got some street cred for your mad skillZ, you’re not 100% sure WHY what you do works… and you worry it isn’t sustainable (or worse it’s been mostly “luck” so far.)


You’re ready to play bigger, charge higher, and come out from behind the scenes to carve out your own electrifying corner in your industry.

I can help you get there.

It all starts with finding your Power Position.

“I’m ready! Let’s do this.”

"Before my contract was up, I was already ready to ask how I can stay on—because Hillary’s coaching isn’t just another thing you do or buy and hope for the best. It’s life changing. As a business coach myself, there’s no one else I would trust more than her."

(Rachel Turner, Business Coach + Misfit Marketer, rachelturner.com)

Imagine what it would feel like to:

Clearly see and understand your unique speciality AND approach

so you can charge more for it, speak on it, create courses, opt-ins, and offers around it, and so much more.

Make more money, and confidently attract more awesome clients easily

because you can finally articulate exactly what you do, and what makes it wildly valuable. 

Become an industry “it guy/girl” –

because you’re clear on your vision and message, and you’re excited to show up, post, pitch, get interviewed, and make new stuff.

But before you go any further, let me be clear: 

Power Position Coaching WILL:


Uncover your specialty. ‘Cuz you know you’re good at something that keeps clients coming back, but you can’t read the label from inside the bottle. 

Define your signature framework, because you shouldn’t just be selling deliverables, but your approach too (which means you can charge more, create keynotes and courses, etc.)

Pinpoint your statement piece (a.k.a. big idea). We’ll whittle down to your clear perspective and point of view, and get you excited to share your message, and build your industry renown.

Help you strategically reimagine your offers, bring in better clients, and hike your pricing. Because it’s high time you work the way you want to work, and stop doing the ish you don’t wanna do.

Make you more visible, because you can finally clearly see and understand the WHY behind the work you do, and feel confident talking about it.

Feel like direct mentorship with me. Because it is. And you’ll get my eyes and edits on everything we create together.

Power Position Coaching WILL NOT:

Feel like a course or program. While there is a core approach inside Power Position, I’m focused on YOU developing the unique business YOU want – which means the experience is tailored to your goals, no templates allowed.

Require an entire rebrand/redesign of your website. (Whew!) We’re focused on positioning + messaging, which can be revamped with a simple copy update.

Walk you through creating back-end systems. I can certainly offer insight and recommendations, but this isn’t where our Power Position time + energy is best spent. 

Focus solely on “traditional” business models + sales strategy. We’ll absolutely pinpoint ways to shift your model, and discuss offers, speaking and course topics, and content – however, this is not a hard numbers or strictly-systems approach to growth.

Shame you. Yes, I’m here to hold you accountable — however, I prefer to do so with positivity and encouragement. So I’ll never cluck my tongue, wag my finger, or make you feel down on yourself in the spirit of “tough love”.

"I've struggled to articulate what makes me stand out from the sea of other writers... Hillary did it in one session. Best GD money I've EVER spent."

(Emma Boshart, Email Copywriter and Story Strategist)

How does Power Position coaching work, exactly?

While Power Position is tailored to your unique vision, here’s a bird’s eye view of what you’ll experience:

The Power Position Process:

(a.k.a. your road to internet domination)


Session 1, The Bedrock: This is where we’ll discuss the broad scope of your goals and vision for your business, and where you are, what you want, and any current challenges ahead as we cement the game plan for the coming weeks.

Session 2, Your Statement Piece: Once we’ve got the vision, we’ll develop your core message by digging into your specialty as a service provider, explore what makes your approach different, and how to articulate the value and necessity of what you do.

Session 3, Your Signature Framework: Try this new focus on for size. What is your signature approach/framework within this speciality? How can you talk about it in a way that makes it a no-brainer for your target customers? What are some ways you want to be showing up?

Session 4, The Elements of Industry Renown: It’s time to think content, concepts and offers: based on this new speciality, how can we repurpose your signature approach and skill set into things like a signature package, opt-in, social posts, products and programs, and/or speaking topics? 

Session 5,  Your Signature Offer: With my help, define + shape new Work with Me page to reflect your freshly-defined speciality and approach. Optional: review your Home and About page too

Session 6, Getting it Live: This is our time to review and bless your revised website, and dig into final questions or strategic gaps you may have.

What’s included: 


SIX private, 60-90 minute coaching sessions with me over 12 weeks (or 6 weeks, if you’re really ready to get rolling), where we’ll dig into your specialty, unique approach, and clear point of view that makes you unmissable market – and turn that into signature offers, content, opt-ins, workshops, and keynotes, and anything you need to get where you want to go.

Direct, unlimited Voxer (messaging app) support from me Monday – Friday, where you have open access to my brain to can ask any questions, and get advice, feedback, and guidance on-demand.

Direct, hands-on feedback from me, and the keys to my near-decade of experience creating copy, content, offers, workshops and keynotes, etc.

BONUS access to my now-retired copywriting course The Wordshops, as my gift to you, where I’ll pull back the curtain on my approach to copy, creative content that converts, and finding your writing voice. 

BONUS access to Like Lightning my mini course; the complete guide for building out new products, offers, and content quickly and effectively (with monthly hot seats built in as a bonus!).

And if you want to really stick the landing?


End-to-end brand development + visual direction to bring your Power Position to life.

So by the time we’re done with the first 6 sessions of Power Position? You’ll be ready to take center stage as the name to know in your industry. 

Your foundation is updated. Your specialty, framework, and brand new offers are center stage.

The only thing missing? A solid Creative Direction for your brand… and brand new visual and strategic guidelines to bring it all together.

Enter: The Power Position VIP experience. 

Together, we can develop a totally unique brand concept that spins that  “mess” in your head into gold — complete with strategy, language, a fancy photoshoot game plan, and visual guidelines that tie it together with purpose and panache.

That’s what I’m here to build for you. And it is freakin’ magical

When you select the VIP package, here’s what you get in addition to your 6 Power Position sessions:

Session 7, The Concept: This is where we’ll discuss the big concept behind your brand, finding the golden thread that ties the elements of your messaging together.

Session 8, The Visual Cues: With the concept in place, we’ll identify the colors, imagery, fonts, textures, and visual identity that will bring it to life. We’ll get beautifully specific so that you can confidently express your brand visually.

Session 9, Your Photoshoot Plan: Ready, set, action! Be more visible without the awkwardness with a carefully planned photoshoot. Poses, props, and shots–we’ll cover it all.  

Session 10, Styling Your Brand: The devil’s in the details. This is where we’ll figure out the props, clothes, and styling you need to execute your brand vision exactly as you intend it.

Session 11, Wild Card: By now, you’ve reworked your framework, specialty, messaging, and visual direction. This session is here to answer any final questions that come up, help you collaborate with your design team, or guide you as you execute the final steps.


Everything in Power Position, plus…

FIVE private, 60-90 minute deep dive sessions with me over 10 weeks, where we’ll develop the entire creative concept, visual direction, and language of your brand to take you from best kept secret to visible + influential.

A completely new, crystal clear understanding of how to represent your personality, your brand, and your position in the market. 

A tailored, totally-unique-to-you Statement Piece creative concept that ties your brand together at every touch point.

A curated visual inspiration board you can easily hand to designers, developers, and photographers.

A complete list of “statement points” stories for content, self-promotion, and all manner of interviews going forward.

Your beautifully designed Brand Statement and Style Bible which includes all foundational guidelines for the look, feel, and messaging of your next-level brand.

Total peace of mind knowing you now have a brand strategy  + statement that’s built to stand the test of time and trend — so once your rebrand launches? You won’t have to touch the dang thang for years to come.

"Best of all, she SEES you. Hillary helps you believe in a better version of yourself, and she practically paves you a yellow brick road to show you exactly how to get there. I'm doing things now that I was scared to do a few months ago because of the work we did together."

(Melanie J Sparks, Conversion Copywriter, melaniejsparks.com)

Seen enough? Feel like this is exactly what you need?

Hit the lights, baby. 
Click here to start your Power Position application:

What does it look like to find your POWER POSITION, exactly? 

Let me tell you a story…

I’m Hillary Weiss – and  you might know me from the internet.

I’m a coach, creative director, and co-host of HAMYAW, and since 2011 I’ve been shimmying my way up the creative industry ladder with a combination of pro skills, personality, and power moves.

That means, in an era before you could throw a rock and hit a “6 weeks to 6-figures” program, I hit $100k+ by age 25, cycled through every business model from hourly to day rates to retainers, and was even teaching private masterminds, all while making my clients millions in revenue. (Tl;dr, I’ve been around the block a few times and then some.)

And you know what? Something still wasn’t right. 

I was a great “best kept secret” and hired gun behind the scenes, but I wanted more. Yes, I was making money, but I wasn’t writing, creating, or showing up for myself in a way that didn’t depend totally on clients. 

 That ONLY changed when I decided enough was enough. It was time to stop leaning on my wits and taking whatever came my way, and start intentionally redesign the business I really wanted — from the foundation up.

Once I got clear on what I wanted, who I was, and what I was good at, everything started to shift. I started writing posts that went viral, started speaking on stages all over the country, getting interviewed on dozens of podcasts (no pitch required), and finally built a platform that allowed me to create and share the stuff I genuinely cared about.

The journey took me years of trial and error, a brilliant circle of teachers, and tens of thousands of dollars to complete. 

And now, I’m here to help you skip that timeline – and give you the step-by-step guidance and support you need as you step out of best-kept-secret mode, and into strategic industry it guy/girl status – by defining your POWER POSITION.

And if you’re in – it would be my total honor to have you.

“Hillary is F-ing amazing. I got SO MUCH clarity, not just about the visual branding but about what my unique value was and what made me different through this process. Hillary put words to concepts that I just couldn’t verbalize or clarify on my own.”

(Susan Boles, The Unconventional CFO, www.scalespark.co)

Now, there’s just one question left, my friend. 

Are you ready to… 

Stake your claim in your corner of the internet, and start saying, building, and selling stuff you really love?

Make a name for yourself in your industry, and experience the total freedom that comes from having a core focus that allows you to experiment, play, and enjoy the process again?

Finally understand what you do amazingly well, and how — which can be turned into keynote speeches, courses, products, programs… or even cult-favorite youTube shows ;)?

Then let’s flip the switch. 

Send in your (quick) application below.

Your Power Position awaits. 

Powerful Client Love

…I multiplied my investment in Power Position Coaching so easily.

“I LOVED that Hillary helped me uncover and refine what was already there. The encouragement, exercises, etc that she gave me were so valuable. And just having someone with her experience as a guide was phenomenal. I felt I was in great hands.

I booked 3 clients for my refined offer based on the framework that we worked on together as we were wrapping up. I multiplied my investment in Power Position Coaching so easily.”

(Mariana Durst, Brand and Business Strategist for Fine Artists, deskanddesign.com)
…That’s an expected 5x return on our work together in a matter of 2 months!

“We all know “Cobbler’s Children’s Syndrome” is alive and well in the consulting industry. I can always more easily dream & strategize, plan & apply excellent marketing strategy for our clients, while struggling to find the clarity of positioning in marketing of my own…

… but the fear remained: would I regret spending money on Power Position Coaching? Shouldn’t I just set aside the time to do this myself?

Hillary has the aptitude and the resolve to listen intently to your challenges and ideas, and to reflect back what she hears, connecting it to practical applications in your business. Her advice prompts in-the-moment changes to your ways of working and communicating with ideal clients, just as it allows for larger, sweeping changes that will improve your work and real life.

During our time together, I was able to quickly implement changes to our services that I had been stalling on for years, and before her coaching was complete, I had already booked one new client for our new premium-priced marketing plan, PLUS had one additional ideal client in the proposal stages for the same service. That’s an expected 5x return on our work together in a matter of 2 months!”

(Amy Jacobus, Online Marketing Strategist, amyjacobus.marketing)
…working with Hillary is freaking fun.

“My business moved faster in our 12 (extended to 24 because I can’t let go) weeks together than it had in YEARS.

The homework is focused, and strategic, and specific to *me* and my business, so I know I’m not wasting time throwing darts and hoping it hits a target.

I can babble, and magically, she’s able to find the value in what I’m saying, reflect it back to me, and make my own thing sound amazing.

Also, working with Hillary is freaking fun.

I completely transitioned my business and business model. I used to do retainers and I was burning out, but stepping away from that meant stepping away from 75% of my income.

Surprise but not surprise — I transitioned with no loss of income at all.

I’m doing what I’m good at in a way that I enjoy, and I didn’t have to sacrifice money to do so.

I’m able to take random Thursdays off. I wake up without an alarm. My heart doesn’t jump at Slack messages anymore. I’m hanging out with my family in the middle of the day (that is, if I’m not napping).

I am so, so happy to run a slow-paced business.

And when I *am* working, I’m in the zone and energized, because I’m doing stuff that lights me up.”

(Mikli Feria Jorge, Tech and Automation Strategist, heymikli.com)
…my launch brought in a cool $18.5k, not to mention the 1:1 clients that have signed up since then thanks to my increased visibility.

“Hillary in your corner 100%! Whether I needed some quick advice when I was launching or was a little unclear on offers, she was a total cheerleader meets guidance counselor in the best way. (With a side of quirky drama girl too, obviously.)

Thanks to the framework I created with H, I was able to move forward with my first ever launch. I ran a 5 day challenge that had more than 550 people sign up and did my first webinar that had more than 150 people sign up…combined, the two tripled my email list! Plus my launch brought in a cool $18.5k, not to mention the 1:1 clients that have signed up since then thanks to my increased visibility.

I know that with the framework we created, I’ll be able to launch more offers, raise my rates, and overall kick ass in my business because I am able to clearly communicate exactly what I do for the first time.”

(Jenn Robbins, Conversion Copywriter, Jennrobbins.com)
…Hillary has this fierce ability to help you stand outside of yourself and look at your experience, skills, vision objectively.

“I was massively excited to have Hillary’s eyeballs on my business and to be guided by her street smarts and creative cleverness.

I’d been feeling in a rut, struggling to articulate what work was and wasn’t lighting me up in my business anymore, what I actually wanted to do, and how to get out of the trading hours for money conundrum that was sucking up all my time and not allowing me to reach my revenue goals. I knew that Hillary would be able to help me make sense of all this in a way that would be truly aligned to me.

Hillary has this fierce ability to help you stand outside of yourself and look at your experience, skills, vision objectively. Of helping you to see your worth and the value you provide. Of helping you to package your magic up in a way that will position you powerfully in the market place with confidence.

While I’m still partway through this journey with Hillary, I am already SO fired up with excitement about the future of my business. I’m already starting to introduce my new positioning and messages to the world and behind the scenes I’m creation mode – opt-ins, packages, and more.”

(Hayley Maxwell, Copywriter, hayleymaxwell.com)
…I made back double my investment after the first 2 sessions.

“I couldn’t wait to actually create a consistent through-line for my brand. I was headed in A direction, but I wasn’t sure it was THE best direction. I’d been following Hillary for a while, and I love how she bleeds her brand. I knew that she could help me do that, and tie it all into a signature framework that people would just “get.”

Before working with Hillary, I launched a new program all on my lonesome. It was very successful, but I secretly thought it was a fluke. I didn’t know if that level of success was repeatable, or how to do it. I thought I’d had my ONE good idea and spent it.

Hillary guided me to my own conclusions. She didn’t just give me her opinion and sell it to me as the gospel. She listened and asked questions that pulled out what I just couldn’t articulate on my own.

I made back double my investment after the first 2 sessions–even after 5xing the price of my program. I also had people salivating (PLS keep this word. lmao) over my new offers before I’d officially launched them.

Fun note: My shiny new framework was copied too, so Mama I made it? Lol”

(Katie Pannell, Copywriter, katiepannell.co)
… It’s been smooth sailing 17-19k each month, I’m working less, and I have multiple income streams that honor my love for 1:1, and my desire for accessibility.

“Before I hired Hillary I had been signing clients in survival mode for 8 years. I knew I was really good at what I did, but creating consistency from it—which I like to call, taking a breath, wasn’t happening. I felt like I needed to be ON constantly. My $10k months didn’t feel like much due to the energetic expenditure I was putting out.

After I hired Hillary, everything changed.

I started signing clients almost weekly, if not daily. I actually had to stop taking on new clients IN A PANDEMIC.

Once the pandemic hit, I had the same fears everyone else did, my business is going under—Hillary helped me pivot smoothly, and not from survival mode. I did 14k that month.

Since then, it’s been smooth sailing 17-19k each month, I’m working less, and I have multiple income streams that honor my love for 1:1, and my desire for accessibility.

HIRE HILLARY. She’s the best investment you’ll ever make in your business.”

(Rachel Turner, Business Mentor, rachelturner.com)
…I (almost immediately) made my investment back and then some from the work I did with Hillary.

“It would be too boring to just say that I (almost immediately) made my investment back and then some from the work I did with Hillary. Because the process she led me through was not only completely business-changing but incredibly FUN, enlightening, and honestly, one of the most rewarding—financially and otherwise—experiences I’ve had in my business.

I’m making more money than I ever had and feeling so rock solid with where I’m headed. Setting boundaries like a boss and overall getting more done and showing up soooo much more and at a higher quality than I did before working with Hillary.

If you’re thinking of working with her just freakin’ do it.”

(Sarah Zerkel, Writer, sarahzerkel.com)
…Working with Hillary has been a *blow-my-freakin-socks-off* experience.

“Here you go… though you can literally say anything. This has been the best experience ever

Where do I even start? Working with Hillary has been a *blow-my-freakin-socks-off* experience… since we started our 1:1 sessions she’s completely changed how I feel about my brand, my business and my skills as a copywriter. You need to find that person who can look at who you are and what you do from the outside in… and for me, Hillary is that person. I’ve struggled to articulate what makes me stand out from the sea of other writers… Hillary did it in one session. Best GD money I’ve EVER spent.”

(Emma Boshart, Email Copywriter + Story Strategist, creativeuproar.com)
…Hillary will serve you a straight-up solution, all you have to do is follow her advice.

“Having Hillary as a coach is like having a new best friend…only this best friend is one of the most talented copywriters in the universe, and she knows her sh**. She shows up 100% as your coach, ready for whatever you bring her, with wisdom and without judgement. You can be the hottest mess ever, like me, and Hillary will serve you a straight-up solution, all you have to do is follow her advice. Best of all, she SEES you. Hillary helps you believe in a better version of yourself, and she practically paves you a yellow brick road to show you exactly how to get there. I’m doing things now that I was scared to do a few months ago because of the work we did together.”

(Melanie J Sparks, Conversion Copywriter, melaniejsparks.com)