In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand – an antidote to the “sea of sameness on the internet”.
Hillary works with business leaders and creative entrepreneurs to develop their unique statement piece – “that idea, that concept, that point of view that makes leaders and experts radically different to their perfect people and does the talking for them”.
In this interview, Hillary:
- stresses the importance of having a clear message and a point of view
- explains that good branding is getting you in front of those people who need your message and are going to resonate with it
- unpacks her brand and how she has managed to come up with an idea that she can share verbally, visually and viscerally
Fonts, colours, conversations and experiences all crack a mention!
If you’re ready to ‘crush the copycat culture’ on the internet, you’ll find this episode fascinating!
Going Beyond with Randi Zinn
B2B Craftworks with S3 Ep 4 Hillary WeissSarah Greesonbach