HOT SEAT BEAST

Get trained in the ONE “magic trick” skill that can turbo-charge your expert status, teaching chops, and bank account — all at once.


Hot Seat Beast is a 3-part live training program (PLUS swipe files, worksheets, and more) for copywriters, designers, consultants, coaches, and creatives ready to genuinely help audiences, sell more of their stuff, and watch their expert star rise in the process. 

Running December 7th, 11th, and 14th.
5:00-6:30 ET

YES — you can join us for the live workshops, OR wait for the recordings & binge.

Ready already? Enroll now (or keep reading):

Hot Seat Beast: The Ultimate 3-Part Hot Seat Training Program

(This is your all-access pass)

Includes everything you need to master +  market your hot seats, including access to: 

All 3 training sessions + Q&A at the end of each session where you can get all your biggest, most burning questions answered

          Hot Seats: Basics + Build, Monday, 12/7

          How to Run Your Signature Hot Seat, Friday, 12/11 

          Strategies for Sales + Self Promotion, Monday, 12/14 

Tools to help you feel crystal clear on the journey: worksheets, hot seat scripts, and a sample hot seat + pitch recording to see the principles in action

Every swipe you’ll need to get started (just grab n’ go!): Promo + reminder email swipes, onboarding/client intake swipes, landing page swipes, and upsell pitch examples you can put to work pronto.

Black Friday ONLY sale:

Your investment:  $997 $497

Hot Seat Beast PLUS Beast Mode VIP Mentorship

(Open to 5 mentees ONLY)

Includes everything in Hot Seat Beast, PLUS personalized 1-1 support and mentorship with yours truly:

A 90-minute Hot Seat Mentorship Session with me, where we review + refine your hot seat game plan and strategy, and make sure you’re ready to rock

In-depth, personalized feedback to improve your hot seat promo copy, pitches, upsells, and more, so you’re feeling solid and ready to ascend to Hot Seat Beastery

A detailed, “sit in at the back of the class” review of your hot seat session recording (up to 30 minutes + pitch) by me — where I can tell you what worked, what didn’t, and where you can improve

Total confidence that you can rock your attendees’ socks off, and continue to get in the reps, and build your teaching and coaching muscle in incredible new ways — all while using hot seats to shape the next phase of your business.

Open to 5 mentees ONLY:

Your investment: $2500 $1,997

Tell me if this sounds like you…

You wanna teach more, sell more, and get in front of more people as THE real-deal expert to follow. 

However

While you know your ish inside and out, and want to build your speaker + teacher muscle… not enough people know YOU yet. You’re sharing great stuff, but with the same folks over and over — and you want to find a way to reach more brains + eyeballs. (And preferably get paid to do so!)

You have access to larger communities through colleagues, clients, and friends who’d love to learn from you, but you have yet to tap them, because you’re just not sure what to offer.

You’d rather swim the English Channel than create another gottdamn webinar to sell your high-ticket packages, programs, or 1-1 services (the slides, the sales page, the pushy pitching. Noooooo thank you!) — and you want your sales process to feel more personal, and valuable, too.

You may have taught hot seats before, but you weren’t sure if they were really working. Maybe your participants got super off-topic, or you got a bit frazzled by people’s FAR too detailed questions, or some of your sessions trailed off into infinity and left you wondering “Did they take anything solid away from that??”

In short?

You’re ready for a genuinely helpful, dynamic approach to hot seats that’ll get you in front of fresh faces, make you money, and give you an awesome workshop you can run on short notice.

… No formal curriculum, slides, or hours-up-late required.

I got your back — and I built this just for you. 

Sound like a skill set you could definitely use in your business? 

Then step right up my friend, because I’m about to teach you a magic trick.

Imagine what it would feel like to…

Have a plan to confidently build authority, visibility, + partnership

with future customers and high-level influencer communities–  even if your audience is small

Start running hot seats without the sweaty “What am I doing!?” palms,

and know EXACTLY how to deliver results in record time, with flair and finesse.

Sell your stuff without having to design a webinar, or create more content

and run virtual events people trip over themselves to attend, and invest in.

Build your speaker + teacher muscle,

and get “market research” done at the same time (as you explore the challenges your market has).

Develop a signature, on-demand workshop-style session you can charge for,

and do on short notice, from anywhere — online and in person (post-COVID!)

Powerfully serve your participants, with tailored support in as little as 10 minutes

and be the person whose help really made a difference.

Here’s some of the hot, hot love students have shared for my hot seats…

"Your transparency and willingness to help me find a way to shine a light on my magic was like a breath of fresh air. It's clear you care about your people and helping them make their vision work.

(Amber Brooks, Brand Strategist & Coach, www.amberbrooks.com)

But before you go any further, you should know…

Hot Seat Beast IS:

A 3-part training program to teach you my FULL hot seat system. I’ll teach you exactly how to design, run, and use hot seats to boost your sales and visibility goals — so you can make ’em your own.

A toolkit of scripts + swipes that will help you get your hot seat career rolling faster. (Add your spin, or simply copy and paste!)

An in-depth look at the art and strategy of hot seats, including how to select your topic, prep your participants, wrangle difficult moments, and make a non-sleazy pitch!

A step-by-step process for helping people move through sticky problems in a short amount of time — which can be used in any workshop, teaching, or coaching environment.

FUN. I promise. ;) I’m a supernerd about hot seats because I love developing new ways to help people get into action and moving forward quickly. If that’s your bag too, let’s be bestie beasties.

Hot Seat Beast IS NOT:

A guarantee that you’ll instantly be perfect at hot seats. I’m going to teach you exactly how to do the thing — but, like all skills, it requires practice to get your footing. My goal is to make that learning phase shorter!

A guaranteed bazillion-dollar payday. Hot seats are powerful when paired with a larger strategy – but it’s up to you to decide what that is, and if/how you want to charge!

A rigid system that you MUST copy-paste to be successful. I teach you the steps, but you make it your own! The number of participants, topics, and time frames for your hot seats, are totally up to you.

A shortcut to solving every  problem, or healing people’s trauma. Hot seats are great ways to give people next steps, help them see solutions, and get ’em unstuck on specific problems, but they’re not a replacement for in-depth coaching or therapy.

How does Hot Seat Beast work exactly?

Inside this 3-part experience, I’ll walk you, step by step, through exactly how to design, run, and market your hot seats. 

And yep: you’ll also get access to worksheets, my personal swipe files, scripts, recordings, and more to make sure you have everything  you need to succeed.


Here’s what we’re gonna cover in the 3 trainings:

Week 1: Monday, December 7th @ 5 – 6:30 ET

Hot Seats: Basics + Build

Get the ins and outs of picking your topic, pinning down your hot seat’s ultimate goal, building out the structure of your session.

Yep, there’ll be a recording.

We’ll explore:

  • Exactly how (really effing good) hot seats work
  • The 3 golden rules of hot seats
  • How to select a hot seat topic (including good and less-good topics)
  • How to design a hot seat structure + strategy
  • Behind-the-scenes stories

Included tools:

  • A recording of a recent hot seat, so you can see the principles in action!
  • A “Designing Your Hot Seat” worksheet, to help you select a topic, structure, and strategy for your road to hot seat domination!
Week 2: Friday, December 11th @ 5 – 6:30 ET

How to Run Your Signature Hot Seat

Learn how to pull off a great hot seat session (with scripts), prep students, deal with the 5 most common types of participants, avoid cringe-y mistakes, and more.

Yep, there’ll be a recording.

We’ll explore:

  • The precise elements you need to promote + run a hot seat
  • How to set clear rules and participant expectations for maximum results
  • Freakout-proof steps to handle challenging students
  • How to select hot seat questions to answer (if you have extra submissions)
  • Key ground rules + common mistake to avoid

Included tools: 

  • Confirmation emails swipes
  • Reminder email swipes
  • “Submit your question” form swipes:
  • Welcome script, including rules, to help people feel at home
  • Introductory prompts for participants
  • Closing message script
Week 3: Monday, December 14th @ 5 – 6:30 ET

Hot Seats Strategies for Sales + Self Promotion

Now it’s time to make that ca$h with visibility strategies, offer concepts, and launch ideas that leverage hot seats to get show-stopping results.

Yep, there’ll be a recording.

We’ll explore: 

  • How to use hot seats to help your star rise (visibility, content strategy, hot seat offers, oh my!)
  • Real talk pricing guidelines 
  • Ideas for ways to uses hot seats to promote yourself, and your offers
  • How to pitch + create great calls to action
  • Secrets for turning hot seats into a super personal sales strategy

Included tools: 

  • Pitch email template to send to prospective communities where you want to run hot seats
  • Hot seat promo email swipes (to launch a free or paid hot seat)
  • Hot seat invite landing page swipe
  • Post-session pitch prompts to help you sell your stuff
  • Follow-up personal sales emails swipes to send to hot seat participants
Here’s some of the hot, hot love students have shared for my hot seats…

"I went from feeling clueless to crystal clear and I got SO many great ideas, my head starts to feel dizzy (in a good way!). I feel confident that my messaging will attract the right people. I learnt a lot from this session and I know that it will serve my business well going forward. Looking forward for the next round and I recommend The Lightning Round a million times over."

(Ira, graphic designer, Golden Whimsy Studio)

Want to really step up your hot seat game?

Curious about the Beast Mode VIP Mentorship?

I’d love to have you. Here’s the deal…

All about the VIP Beast Mode Mentorship:

Learning new skills, or refining existing ones, can be challenging to do on your own.

That’s why I’m offering FIVE phenomenal entrepreneurs the keys to my brain, to accelerate their learning, refine their processes and strategies quickly, and get the feedback that’ll take their hot seat processes from meh to magnificent.

Inside the mentorship, we’ll work closely together to help you put the material to work in powerful ways, develop how hot seats could fit into your larger strategy, and use hot sets for everything from content to visibility boosts to profit and pitches. 

My goal? To strengthen your hot seat chops and confidence, so you’re ready to rock just in time for 2021.

You’ll receive:

  • A private 90 minute mentorship jam session with you where we’ll go over eeeeeverything you’ve prepped and learned — from your topic, to your game plan, to your goals.
  • Detailed feedback and review of your hot seat promo copy, pitches, upsells, and more, so you’re feeling solid and ready to ascend to the hallowed halls of  Hot Seat Beastery
  • A review of your first or favorite hot seat session recording (up to 30 minutes + pitch) by me — where I’ll share what I think worked, what didn’t, and where you can improve, so you refine your skills quickly

Which is why… this smokin’ hot offer is open to 5 mentees ONLY.

Want to make sure you secure yours?

Choose the Beast Mode Mentorship option at purchase — and I’ll see YOU soon.

A message from your Chief Beast — a.k.a. Why am I teaching this?

Hey I’m Hillary from the internet — creative director, positioning coach, and hot seat aficionado, and creator of Hot Seat Beast.

As you might know — hot seats have been a huge part of how I’ve grown my business to multiple 6-figures, gathered loyal fans and buyers, and marketed myself in compelling and value-driven ways over the last few years.

Since 2016, I’ve run in-person and digital hot seats for hundreds of attendees, coached hot seat style inside the industry’s top high-level programs and masterminds, turned hot seats into a marketing tool to sell my 1-1 and group programs, and even turned my own standalone hot seats into sold-out offerings.

And frankly? I believe this is a skill more people deserve to have in their arsenal.

Being able to pull off a red carpet worthy workshop with less than 24 hours notice is the best back pocket skill a marketer can have. In fact it’s so good, you’ll feel like you’re doing a magic trick.

Top hats and white rabbits optional.

With the Hot Seat Beast system, you can quickly put a hot seat workshop together strategically, and offer participants GREAT results with confidence.

For the first time ever, I’m telling you how the magic is made in a live 3-part training program.

LET’S MAKE SOME MAGIC.

Seen enough? Know this is a skill you NEED in your arsenal? 

Hot Seat Beast is the only workshop of its kind, and I’m offering  you front row seats.

Hit the button on your preferred beast mode NOW:

Hot Seat Beast: The Ultimate 3-Part Hot Seat Training Program

(This is your all-access pass)

Includes everything you need to master +  market your hot seats, including access to: 

All 3 training sessions + Q&A at the end of each session where you can get all your biggest, most burning questions answered

          Hot Seats: Basics + Build, Monday, 12/7

          How to Run Your Signature Hot Seat, Friday, 12/11 

          Strategies for Sales + Self Promotion, Monday, 12/14 

Tools to help you feel crystal clear on the journey: worksheets, hot seat scripts, and a sample hot seat + pitch recording to see the principles in action

Every swipe you’ll need to get started (just grab n’ go!): Promo + reminder email swipes, onboarding/client intake swipes, landing page swipes, and upsell pitch examples you can put to work pronto.

Black Friday ONLY sale:

Your investment:  $997 $497

Hot Seat Beast PLUS Beast Mode VIP Mentorship

(Open to 5 mentees ONLY)

Includes everything in Hot Seat Beast, PLUS personalized 1-1 support and mentorship with yours truly:

A 90-minute Hot Seat Mentorship Session with me, where we review + refine your hot seat game plan and strategy, and make sure you’re ready to rock

In-depth, personalized feedback to improve your hot seat promo copy, pitches, upsells, and more, so you’re feeling solid and ready to ascend to Hot Seat Beastery

A detailed, “sit in at the back of the class” review of your hot seat session recording (up to 30 minutes + pitch) by me — where I can tell you what worked, what didn’t, and where you can improve

Total confidence that you can rock your attendees’ socks off, and continue to get in the reps, and build your teaching and coaching muscle in incredible new ways — all while using hot seats to shape the next phase of your business.

Open to 5 mentees ONLY:

Your investment: $2500 $1,997

Still got Q’s? I got A’s.

You’ve got questions. I’ve got answers.

When will the classes take place?

For this live round, the classes will take place

    • Monday, December 7th @ 5-6:30 ET
    • Friday, December 11th @ 5-6:30 ET
    • Monday, December 14th @ 5-6:30 ET

What if I can’t make it live?

No problem. Recordings will be emailed to you within 24 hours. 

If you prefer to wait for all the recordings and binge ’em Netflix style that’s fine by me – but I DO encourage you to show up live to take advantage of the Q&A at the end of each session.

I don’t have a course or digital product. Is this for me?

You betcha. Hot seats are great for any service provider or expert who wants to amp up their visibility, serve their audience, and find more ways to get paid. 

How quickly can I put my first hot seat session together?

Freakin’ fast.

First, you’ll learn how to design your sesh.

Then, how to run it without losing your butt.

Then, we’ll run through ways to use your session to market your business, make new offers, and grow your visibility.

You get all that in 3 weeks. Along the way, I’ll be sharing my own scripts, swipes, and hacks so you can get your hot seat off the ground right away.

With all this in mind – it’s reasonable you could be running your own hot seat as early as late December.

What if I need some extra support?

Lean on me, my friend. All you gotta do is upgrade to the Beast Mode Mentorship option and I’ll personally finesse  your hot seat session to perfection.

Only got a few of these spots available though, so jump on it if this is for you!