The Art and Science of Turning Pro – How to Decide When You’re Ready


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the art of turning pro

I have a little story for you my friends…

A story of dun dun dunnn resistance.

Actually, many stories wrapped up in one.

See, I have this little issue I affectionately call my “cool kid” problem.

It shows up in so many of the things I love to do, especially work-wise – creative direction/branding, writing, dressing fabulously, among about a million others.

Obsession Inception

I start doing something. I enjoy it. I happen to have passable instincts in it, which I follow obediently. I find a cadence, pacing, and style that feels a little different because I’m a glutton for my interests, so I’ve got a good eye for patterns worth breaking.

BUT.

Then I hit a ceiling.

I learn as much as I can by osmosis and decent guesses.

I get good. But I’ve gone as far as I can on my own. So I don’t get great.

And I don’t, as author Steven Pressfield says, turn pro.

Not until I seek outside help and structure, anyway.

And boy… do I hate outside help and structure most of the time.

Taking the Edge Off…In a Bad Way?

Why? Because (deep, embarrassing gulp).

I’m afraid it’ll wash away my “edge” – a.k.a. train my instincts and way of seeing things out of me until I am nothing but a husk of other people’s formulas and templates.

That’s right.

I have hipster-ed myself out of growth.

Multiple times.

Now there is a tiny grain of truth to my silly fear.

Find the wrong teacher, and they’ll do their best to mold you in their image instead of enhance your natural talents.

Give yourself a too-grueling, too-rigid structure and schedule, and you’ll beat all the love of the game out of yourself.

But mostly? The fear is nonsense.

Making Peace with Structure

Most recently this happened with the creative direction certification I’m doing.

(Shout out to my mentor Sarah Ashman’s MirrorBrand course for starting all this! Her DIY program is open for applications, btw. I’ll pop the link at the bottom of this post for the curious.)

Since my early days of business I’ve had decent brand instincts. Even when my brand wasn’t rooted in anything but aesthetic and a single clear-cut service, it still felt cool.

And so when I had the opportunity to learn the ropes under the watchful eye of Sarah, my Creative Director hero? I hesitated.

What if… I already know this stuff?

What if… she thinks my instincts are bad, actually, and she’s gonna impress a new way of doing things on me that I can’t keep up with?

What if… learning the structure kills my cool factor?

Eventually I dove in headfirst, and I’m so glad I did.

The Discipline of Turning Pro

Turning pro with creative direction has been a dream of mine for a long, long time — with an official offering around it coming this Spring — and now that I have a clear structure, habit, and awesome test clients, I’m beginning to see the source of my instincts, and access them in a step-by-step, strategic, habitual way…

… Instead of just saying “You know what would be cool?” over and over until something hits.

Yes, it’s been harder than freestyling.

There’s been lots of things to learn, and new ways to see. Sometimes the cool kid in me cries out “I DON’T WANNA” when it comes to systems-related stuff like deep client inquiry research and refining my notes.

But I’m also getting really, really good at it really, really fast.

Because THAT is what deciding to “turn pro” does.

Building a Business You Love

It signals that you take yourself and That Thing You Love seriously enough to turn it into a habit, and a part of your life worth building and expanding on.

It means you start seeking guidance from the right teachers and resources, instead of avoiding them like some little indie kid escape artist.

And it means you get to grow, get good, then get even better – and turn it into your well-paid job, or at the very least a source of deep creative pride.

But what does turning pro actually look and feel like?

And how do you do it?

The Path to Turning Pro

Fear not, my fellow internet hipsters: because we dive into all that and MORE on this episode of #HAMYAW.

(Which, incidentally, we have also turned pro with.

New equipment, better lighting, and OFFICIAL TITLE CARDS YESS #HAMYAWMAKEOVER.)

Tune in to “The Art of Turning Pro” to find out:

1:25 WTF Does It Mean To Turn Pro

5:12 The More You Commit The Better You Get

10:00 Why Pro’s Don’t Save The Best For The Stage – You’re All In All The Time

14:15 WE YELL AT THE TROPE: “But If It’s Good It Will Just Be Shared”

17:01 What Should You Do When You’re Ready To Commit To Turning Pro?

19:18 How Turning Pro Helps You Stay The Course (Recognizing the Patterns of Creativity)

Your Turn!

Watch, love, enjoy, and as always, let us know in the comments:

What’s your “turning pro” story?

Do you have a hipster problem too (high five) – and if so, what’s your least favorite dorky hipster fear?

Until next time,

Happy HAM-ing.

Write on, H PS. If you’re looking for a link to Sarah’s DIY branding course MirrorBrand, it’s right here!

It’s a process I truly respect and believe in that helps brands “read the label from inside the bottle” – a.k.a. see themselves the way the world sees them, and build brands from there.

And yep, this is the course that gave me the idea for Statement Piece Studio. So y’all know it’s worth it.

And full disclosure: I’m a proud affiliate, so if you mention my name in the application, I just might pick up a sweet little kickback. <3 Enjoy!

Episode Transcript

I see we both got the turtleneck memo. Very important, very seasonal, very now.  

This is my new, I don’t know if it’s legit, I got it as a gift, but it’s the Uniqlo Heattech.  

Oh, I love that shit. Yeah, I have a gray top with that.  

Is it real?  

Yeah.  

Is that why I’m schvitzing? (upbeat music)  

Welcome back, marketing nerds of the world for another episode of HAMYAW, and today we wanna talk about something that’s actually really important in the whole process of elevating your business game, and taking yourself and your creative work seriously, and all this amazing stuff. There’s a book about it, there’s so many blogs about it, there’s discussions about it, Margo and I talk about it nonstop, and this is the idea of turning pro. 

Basically moving out of experiment and play and getting good mode with something and really taking it to the next level, selling it, showing up consistently and putting your stake in the ground around it. So the resident turning pro expert in Hillary Weiss land is actually the lovely Mrs. Margo Aaron over here, so I’m gonna hand the mic immediately over to Margo.  

So for the five of you watching who haven’t read Steven Pressfield, “Turning Pro” is one of his books, it came out of “The War of Art” originally, which is where he introduces the idea of resistance, which, in many ways, is that fear and self-doubt and voice and procrastination that comes up any time you’re doing work that matters. Work where you use your voice, work where you’re doing creative expression, so for anyone listening that’s a content creator, basically, it’s you.

All the reasons that come up for why you’re not doing what you wanna be doing, that fear voice, that’s resistance. And the antidote that he presents is turning pro. It’s sort of when you look at that voice and you’re like, I hear you, and I see you, but you’re gonna sit in the backseat.

You don’t get to drive this wheel. And turning pro means taking your own work seriously. It’s no longer making excuses, even if they’re valid excuses and saying I’m gonna find a way to make this work, I’m gonna go 100%, I’m gonna take a real swing at this. I will state for the record that turning pro sucks, (Margo laughs)  

It’s not that bad.  

It is so hard in the beginning, but it is also the best feeling in the world. So a lot of us can relate to this, I know there’s a lot of writers on here, so it’s that feeling of where you move from writing when inspiration strikes to having a consistent writing habit every single day at 9:00 a.m., no matter rain or shine, or in-laws visiting, or holidays, or whatever it is, not finding excuses.

There’s always gonna be excuses not to do the things you wanna do, and so turning pro is sort of a mental mind shift of going okay, I am gonna find a way to take this work seriously. And the reason it gets hard, by the way, with creative work is because there isn’t always a direct ROI in the fields of content production. So it’s not so simple as, I do this and I’m gonna make more money. It’s more of like,  

Yeah, so true.  

You have to trust yourself, which is why it’s difficult to turn pro. I run a writing accountability group, and I would say one of the biggest barriers for a lot of people who apply is they have a million legitimate reasons not to write. A million legitimate reasons.  

So say we all. My cat’s throwing up, I’ve gotta get to the gym, I’m hungry, my room is dirty.  

My kid is home from daycare, the nanny called sick, it’s the holidays, someone showed up, my roof is leaking, (Hillary laughs) my husband has a heart condition, literally, these are all real things that have happened, and it’s really tough to look at someone and be like, well your writing should come first. (Hillary laughs) It’s hard, you don’t wanna be like that. And you never will, I mean, there’s never gonna come a place where your writing is more important than you taking care of a sick child, let’s just be clear, but

I mean, (both women laughing)  

Stop.  

I’m totally kidding.  

Here’s where the difference is. The difference is in you giving yourself permission to allow this to be a priority for you. Going, okay, I view myself as a writer, I view myself as a content creator, I view myself as a marketer, I view myself as the salesperson, whatever it is that is your moniker, and you say okay, I’m gonna show up and I’m gonna behave as if this is my actual job.

So to give you an example of what I mean here, is for Hillary and I, moving from that stage of we’re having fun with HAMYAW to we have the right mics, we have the correct setup, we are paying extra to make sure that the lighting is good and the feed is okay, and that we’re making time where there’s not noise in the background, which is what happened to me today.  

And me, every other episode, let’s be honest.  

There’s certain things you can’t control. As you can all tell, I’m in a different room, ’cause stuff happens. (Hillary laughs)  

I’m working really hard to curse less because we have a toddler now.  

Margo transported, actually, from the kitchen immediately after the cold open.  

But I think when it comes to turning pro, again, there isn’t always a reason to take your work seriously and it’s about you giving yourself one, and the reason you take it seriously is ’cause you’ve made the decision to take it seriously. And that’s where we are.  

When you’re talking about this, and this was actually a battle with me around turning pro, around my writing and all of that, ’cause I talk about this with my students a lot, because before you turn pro you have to build the habit, right?  

Yes.  

You have to just start showing up. Before you set up a consistent 9:00 a.m., sitting down, you just need to start showing up at all. And that’s why I encourage my students to actually start with when they’re worrying about their content strategy, and that they haven’t been blogging. What if we committed to one blog post a month, one? That’s it.

Can we start there?

And that is, in its own way, turning pro, but where I run into problems, and this is a me issue and I see it in my clients all the time, ’cause you know, you attract people like you, (Margo laughs) and I feel silly saying this but I’m gonna say it, there is a worry that if you are relatively successful with a kind of looser habit, that you are gonna lose some of your cool factor if you are rigid and there is a system tied to it.  

Yeah.  

And what’s funny about this is that a lot of people are like oh, this person’s so cool online, they make it look so easy, they always talk about how this isn’t really necessary and that isn’t really necessary, I just wanna be effortless like them. And it’s like, let me tell you, young one.

Chances are that person is sitting their butt down every single day, there’s so much strategy behind making something look effortless and making something look like it comes easily, that comes from practice and that comes from turning pro. When people are showing up consistently in a really powerful and engaging way, it’s not just ’cause they’re lucky and have some kind of strange magic, although I like to think that’s what HAMYAW’s all about, but it’s really about dedicating yourself to the art so it looks effortless. This is the prima ballerina thing, right?  

Yes.  

I talk about this metaphor with my students all the time, where it’s like, you think everybody, when you’re showing up consistently, that everyone’s looking at you and judging you just like the prima ballerina on the stage who is doing her pirouettes and her arabesques and her jetes, and more ballerina terminology, clearly I did that as a child.

But everything she’s thinking about, I misstepped there, my leg wasn’t high enough, that was sloppy, oh my God. That pirouette didn’t feel right to me, and all these things are going through your head about what could be better, what can be tweaked, what can be fixed, meanwhile the audience is watching and thinking what a pretty ballerina. The turning pro aspect is required to create that feeling and appearance of effortlessness.  

The illusion.  

We feel like if we commit too hard we’re gonna be uncool. We’re gonna be like our parents. Our parents are very cool, but no. We’re gonna become nerdy, or it’s gonna turn people off, or we’re gonna be showing up too much or bugging people, or over saturating them, but I find those are strategy problems and not turning pro problems. The more you commit, the better you get and that’s just the reality.  

Yes, can we talk about that, ’cause I wanted to say, easy is actually very hard. And I don’t know if you guys have ever watched anyone who’s bad at dancing? It’s so hard to do a lot of these moves that when you see someone actually trying you start to see how much effort it takes, but when you see someone who nails it, you’re like well, anyone can frickin’ do that.  

Yes.  

And when you look at the simplicity, I actually think ballet is the perfect metaphor, because people don’t realize that ballerinas spend a lot of time at what’s called the barre, B-A-R-R-E, which you know, because you all have done, what are the thing they, tuck, tuck  

Barre?  

The barre method?  

Oh, tuck your tailbone, flex your, yeah, oh God.  

Like the shit everybody’s into extend and B3 or whatever, Pure Barre, all that crap.  

Pure Barre, it’s so boring. Sorry, I shouldn’t have said that.  

I had a client who used to say friends don’t let friends go to Pure Barre, ’cause she had the best, hardest barre studio, but anyway the point is, as it relates to turning pro, is if you are a ballerina, everybody knows you spend the most time working on your releves and your plies, which are literally your toe going up and down, up and down, like that. And learning the little thing, it’s actually the same in Olympic Weightlifting, in certain countries.

I know this is true in Russia, only because my husband just told me, but they start you just learning squat form positions when you’re 12 years old, and you’re not even doing it with weights, you just have to learn how, get the muscle memory going, so like what you were saying about building the habit before you even put on weights, and so when you see someone finally perform, whether it’s the pirouette or whatever the squat thing is like this that my husband does. (Hillary laughs and is drowned out by Margo) Oh God, it’s so bad that I don’t know the name of it.  

Olympic weightlifting, is that what that is?  

Yeah, yeah. Oh God, this is so embarrassing.  

Crossfit? I don’t know.  

He doesn’t watch this show. (Hillary laughs) So getting to that level where it does look easy and effortless is so much work. It’s so much work. And so I would actually counter the voice in your head that’s telling you you’re gonna lose the good part about you,  

You’ll lose your edge.  

By saying actually, you’re gonna gain your edge by the repetition and getting the reps in. The other thing I wanted to bring up when you said that was acting. I had a career as an actress when I was 11, (Hillary laughs) and by career I mean I was an extra in the school play.  

Oh my God.  

I had zero lines, I was a very big deal.  

Chorus line queens! (Margo laughs)  

I remember thinking, I’m gonna save the best stuff for the stage. And we would be in rehearsal, and rehearsal, and rehearsal and one thing that always impressed me, those 13 year olds who were so much older, was how they literally in rehearsal would rehearse the jokes and the timing, and the pauses that I thought were just part of the allure that you would save for the stage, you don’t put your all in when you’re rehearsing, you do it later. It’s not true.

It’s all rehearsed, it’s all just something that they practice over and over again, so by the time they actually get to the stage, there’s no guesswork, there’s no actual performing, they’re already doing exactly what they already know how to do.  

It’s like that saying, if you do it right, no one will know you’ve done anything at all. It really comes down to that precision and being able to create really specific outcomes with a really specific set of skills, that is part of going pro. And I think this is a question I wanna put to you, Margo, ’cause I wanna hear your answer on this.

Where is the moment when somebody gets out of testing phase and experiment mode, and we’ll do a whole episode on experiment mode, so sit tight guys, but when is it time to kind of take yourself out of building my skill set, doing the reps, building the muscle, and into I deserve to get paid for this, build a platform around this, I am ready to show up, be consistent, and go pro. Where is that tipping point?  

Yeah, I actually think that the building the habit piece is the beginning of turning pro. I don’t think that they’re different. I think that they start to grow on themselves, but part of turning pro is recognizing that this is, what is her name? Hold on, there’s a great actress, I cannot remember her name, she has red hair.  

Which one? Throw out some movies. (Margo laughs)  

I don’t remember. But she was

Jessica Chastain.  

No, but I love her too.  

Julia…  

We’re gonna do this game all day long, I won’t remember, I haven’t slept. She was in an interview and she was saying that her grandmother said to her, if you wanna be an actress you need to accrue 80 rejections. And so it’s, she sort of had a different approach than everyone else at a really young age that she wasn’t supposed to succeed, that it was like, this was part of success. It was like, oh, I got one more and she would keep track until she got to 80.  

I love that.  

And she made it to 50 before she started getting parts, which was the point.  

Oh my God.  

And so, that to me is turning pro, is showing up, accruing your rejections, so when you say when does the point that you’re like, I should be paid for this, I think it’s actually shedding that sense of entitlement and recognizing that, no, this is the game, and if I’m gonna play in it, I have to play like a goddamn professional who’s not going anywhere, and so I recognize that you’re gonna reject my 27 screenplays ’cause they probably aren’t good, that I’m gonna take that feedback and go, okay, how do I make it better, oh, you know what, this one is really good, you are not a good director for it.

I need to find a different one, or sort of working out the mechanics of your industry to understand this is the networking game, this is a talent game, this is a craft issue, this is a financing issue, this is a business issue. 

All of those are different, and understanding how they work together, it really is about ditching that victim mentality and that self-righteousness, like kind of what we talked about in the former episode of woe is me, my art should stand on its own, you shared your embarrassing thing, I’ll share my embarrassing thing. My embarrassing thing is I’m still waiting for the day everyone recognizes I’m a genius. (Hillary laughs)  

I recognize you’re a genius, so there we go, the day has come.  

I am not, but one day I want someone to take a piece and just be like, I knew it. And they break it down and they find all this meaning, like what you did in seventh grade and they’re like this is gonna be forced reading for seventh graders everywhere, that’s my dream, is that you complain to your mom about my stuff. That’s my dream. It’s never happened in my life, I’ve never written anything effortlessly that people were like, oh my God, this changed my life. It’s only come out of really hard work, very deliberate practice, a little bit of sincere enjoyment.  

A lot of it.  

Yeah, but part of it is going, okay, but that’s what I signed up for, that is the game, the game is going I am gonna continue to practice, and what happens out there after I put it out is not really up to me, but there’s parts I can control, right? I can get it into the right distribution centers, I can make sure I tell my audience about it, but do you know how many times that I wrote something really frickin’ good and then did not promote it? I wasn’t cognizant of it, but this is what it means to be an amateur, is that I was like, well, it’s out there.  

Yes. (Hillary groans)  

And they should just know. They should just know and they should just share it and if it’s good it will just be shared.  

Maybe it will get picked up, someone will pick it up, if it’s good, if it’s good. This is so funny, because things look effortless, we don’t think about the major engines running behind so many influencers. I only started repurposing, I have probably 100 blog posts at this point, I’m sure you have even more, but I only started repurposing content this year, or last year, rather, ’cause it was 2019. Only then did I start to take it seriously, ’cause I was like, I realized that a friend pointed out, she was like, you’re sitting on this pile of content and it’s not doing anything.  

Yeah.  

I was like, well if people wanna read it they will.  

They woulda just searched for it.  

She was like, no. (Hillary laughs) That is not literally never how it’s worked ever, so I want you to keep that in mind. It’s humbling, turning pro is humbling. I think we think of turning pro as this like, (Hillary imitates jazz music)  

I’ve arrived!  

Yeah, exactly. Behold, my children, I am a professional. I love that you brought up that point, because I think turning pro means you are passionate about something to take the licks required to get where you wanna go, to get those 80 rejections, to write that stuff to your email list that maybe doesn’t get opened or read as much as you like, or shared as much as you like quite yet, but because you wanna show up and keep building the platform and you have a sincere love for the work that you do and the message that you wanna share, and I think that maybe it’s not even about, I have enough experience maybe turning pro is about, I love this enough to take it and myself seriously.  

There it is. There it is. It is 100% about shedding the disillusionment that the love and inspiration is gonna carry you.  

Yes. Or other people’s reactions. That’s something that you have to pull out of the equation too, because there is a lot of silence on your way to making a lot of noise.  

There it is.  

And that’s just the reality.  

There’s a lot of silence on your way to making noise. Ooh! (she laughs) Yes!  

Tweetable!  

That’s exactly it. (they both laugh)  

You’re welcome, world.  

We’ll pause. Add us.  

Add us on Twitter. It’s interesting, I’m so glad you raised that point, ’cause I think, when I think about going pro in the business sense, it’s like you have enough experience to make a living doing this, and that’s a piece of it, but it really is about, I’m ready to commit to the highs and the lows.  

Yes.  

So before we get too philosophical here, let’s talk a little bit about what turning pro kind of looks like for people. When do you know that you’re ready to commit, what should you do when you’re ready to ride the highs and lows? I know you talked to your students about this a lot so I’d love to hear about that.  

A lot. So I think you actually said it best with it starts with building the habit. That’s where I spend most of the time with my clients and students, talking about, is I think people have the mistake of thinking it has to be a really big thing like I have to finish my screenplay or I have to write the book. It’s funny, I always ask people the first week of ignition to commit to a reasonable goal, and I ask them what their goal is, and people will be like I wanna finish two books by the end of the month, I think it’s doable, and I’m always like this is gonna be a fun experience for you.  

Oh my God.  

And it’s always by week two where they’re like okay, here’s the 50 reasons why it couldn’t get done, and I’m like yeah, I think people don’t realize that turning pro can be something as simple, we have one person who, she committed to free writing in her journal, no joke, five minutes a day. And it sounds like nothing, and I think most of us would be like, well that’s stupid. But here’s the thing, if you’re actually in it for the long game, which is what turning pro is about, then three or four months of this is actually one of the best things you can do, and if you look at the behavior change literature, it’s actually true. If you want someone to start brushing, flossing their teeth, tell them to floss one. (Hillary laughs)  

A single tooth.  

A single tooth. Single tooth. It’s the same thing if you wanna start going for a jog, most people are like, well, what’s the point if I’m not gonna run a marathon.  

Yeah, exactly.  

If I can’t run six miles. I’m like, take one walk around the block. You don’t even have to put a sports bra on yet. We’ll put a sports bra on next week. That’ll be our next, you have to have these,  

Won’t even break a sweat. But it’s these tiny habits that you have to start forming, so I would say that’s step one with turning pro is, don’t dismiss it. If you can’t have the whole kahuna recognize it starts somewhere, you’re not gonna become Brian Koppelman tomorrow. I’ll give you an example from myself. I’m writing a book right now, and so part of what I know, it’s like even though I believe it’s gonna be a sleeper hit and a New York Times bestseller I’m very clear that it is not, okay? It’s my first time.  

We hold the vision, though, we manifest.  

You can hold the vision, you can hold the vision, but you can also live in reality, as my therapist says.  

That’s a good one. (Margo laughs)  

And so, you can hold two conflicting thoughts at the same time, you’re a human being, it’s one of our skills. And so I think part of turning pro is going, okay, I’m gonna show up every day, I’m gonna do the best I can, I’m going to hone this idea, I’m gonna work on the craft, I’m gonna focus on the promotion, I’m not gonna act like just putting the book out there is gonna get it done.

I’m gonna mention it as much as possible, I think there are different aspect of it in terms of tactically starting, the begin with building that habit and then just building on top of that habit stage after stage, and you will know when you’ve hit the next stage, because you’re always gonna be struggling, but the struggle isn’t gonna be so much that you have to crawl in a hole and die, you’re gonna hit the stage that is the crawl in a hole and die stage, and then you’re gonna go, oh, I remember this one, and I know that if I sit here for another two weeks it’ll probably pass.

And I’ll get another good idea because we’re not in a scarcity mindset any more, we know that I’m a genius comes in two more weeks. (Hillary laughs) Part of it is knowing,  

We know the pattern now.  

Know our patterns.  

Recognizing your own patterns, 100%, that’s such a big one. ‘Cause that’s the same thing for me too, I know in my work there’s always like one week every quarter where I’m like, burn everything down. Everything I make is garbage! And then I go back a week later and it’s like no, this is smart, I like that. I’m worth it, baby.  

Yes!  

But you have to be in the arena and taking yourself seriously long enough to know when those cycles work and that takes weeks, months, years.  

Yes.  

And that’s I think, the element of turning pro, is being willing to take yourself seriously enough to stay the course and figure it out, and to see where the path leads.  

I’m gonna say one more thing and then I’m gonna close this out, here. I think, if you guys take nothing else away from this, I think part of turning pro is trusting your own expertise. I feel like I was so impressionable about writing for so long, if someone had more books published than me or made more money than me, like they could tell me something and I’d be like, oh yeah, that must be the Bible.

That must be true, and I don’t know anything, and so my process must be wrong, and they said you have to do it this way. And I would try so hard to fit that and then I would get angry when it wasn’t working, and then at one point I just was like, you know what? I know my process. 

For example, all copywriters will tell you and all content creators will tell you, start with the title. Always start with the title and then you write the piece. I can’t do that for my life. I have to write the piece first and I almost always write it starting in the middle and guess what, it always works. ‘Cause, that’s my frickin’ process, until you have to trust that, and for some other people, they’re really, really, really great at having outlines.

Outlines are their thing, and that’s what works for them. My outlines always come after I’ve written the piece, then I can tell you what I said. I have no idea, people are like, what are you arguing? I’m like, I don’t know until I’ve written it down.  

Give me a break, guys.  

Yeah, and I know some other people who are audio processors, so they can’t even write until they’ve talked through, so they start doing voice notes to themselves and then they transcribe their voice notes, and that’s why they’re great writers. We all have different processes, so part of turning pro and part of my challenge to you is to take your work seriously, and trust your expertise. And trust, also, to make mistakes. You’ll recover. Totally recoverable. Nobody knows who you are yet. And if they do, you’ll still recover.  

That’s a blessing, too, when nobody knows who you are, when you’re turning pro in obscurity, only temporarily. It’s a gift, because you’re gonna be able to experiment, test new things, try new things, learn your processes, learn your patterns, and so when you work and suddenly you become an overnight sensation you’re going to have the confidence built from lived experience, you’re gonna have that foundation of self-understanding and love and expertise and everything you need to continue to grow. So turn pro, y’all. This is your year.  

Turn pro. Yes, 2020! All right, well thank you guys so much for watching, I am Margo Aaron.  

And I’m Hillary Weiss.  

If you liked this episode, please like it below, tell us how you’re turning pro in the comments and hit subscribe so you don’t miss any of our episodes. We will see you in two weeks, thank you for watching.  

Bye for now, guys! (percussion hit) 

Photo by Juliet Clare Warren

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