What to Do When You Want to Burn It All Down

Have you ever used a pressure washer on your driveway or deck? (And even if you haven’t, a friend probably has. And you probably know because they probably posted a VERY excited before and after on Facebook.) Can confirm: it is a very, very satisfying feeling. All that high-pressured water fires out of the spout at a […]

How to Make Customers Care + Buy with Shenee Howard

“I want to put myself out there more… but I feel like no one really cares.” ^ Ah, the self-judgement trap that literally every creative in the known universe falls into. (At least the ones who want to build more of a brand for themselves online.) And the reality is: when you’re just getting started? You’re […]

Launching Myths and Must Dos with Shenee Howard

Launching is basically the Schrödinger’s Cat of marketing. It’s an approach to sales strategy that feels simultaneously dead and alive. Effective and broken. Useless and game-changing. Creating record profits, and record failures. Somehow everything, everywhere, all at once. My criticisms of the launch world have been well documented (and coincidentally read tens of thousands of times) — but it’s still a part […]

How to Handle Crisis Response as a Small Business

“Please don’t be mad at meeeee!” she said, holding yet another rat in her small, tanned hands. It was my senior year of college, and my soft-hearted roommate had had yet another run-in at the pet store. Specifically: another trip to Petco for rat food had caused her to discover yet another under-loved rat she simply had to bring home. (At […]

How to Rebrand Like a Beast

It won’t surprise you to know that I came out of the womb noisy. I arrived on this green Earth apparently screaming that I wasn’t ultra fond of being touched (these days I’m more chill, but I am incredibly ticklish), and intensely eager to look at/babble at everything. From an early age I was terrifying my parents with my unbridled extroversion. […]

Getting Comfortable with Shameless Self-promotion [Plus an Ad Teardown]

It probably won’t surprise you to know that as a kid, I loved to perform. Chorus and dance recitals. Fall festivals. Spring musicals. Variety shows. Christmas pageants. You name it — if it meant being onstage under the spotlight, I was first in line to audition. (Granted, I was never very good. But rest assured: if there […]