Make Your Next Idea Even Better Than the “Stolen” One That Got Away

Several times in my career, I’ve seen “my” ideas hit the digital shelves before I could launch ’em. Workshop titles. Product concepts. Offerings. Articles and posts. You name it, I’ve probably sworn a blue streak at my computer or phone screen about someone beating me to the punch. “God damnit,” I whine while thrashing dramatically. […]

Honest Evaluation — Why I Transformed My Bestselling Offer

My team and I have a mini mantra for my business behind the scenes, and it goes like this: “No lifeguard on duty.” Which is not to say we aren’t helpful, constantly supporting our clients to notice and move through tough patterns and wobbles, and deeply empathetic when life stuff comes up (as it always […]

A Few Words in Praise of the “Unscaleable Offer”

Now, before any of you brilliant humans come at me with pitchforks, I’ll start by saying: Indeed I DO have offers (tiny and large) that I can scale in my offers suite. Over the years I’ve done groups and programs and courses and quasi-memberships and everything in between. I help my clients create them where […]

You’re the Expert: What Your Audience Doesn’t Know CAN Hurt

Maybe you’ve heard this one before: “I asked DOZENS of people what they wanted in a program and basically none of them ended up buying!“ “I asked people what they wanted in a podcast. It’s not stuff I actually want to talk about, but should I just do it anyway…?“ ^^ I hear stuff like […]

Flow Is a Current Not a Faucet: Here’s How I (Re)Captured It

Out of nowhere in early 2022, it hit me square between the eyes that something was missing in my business. Something I’d spent so many years doing that I’d kind of gulp taken it for granted. It was also something I’d placed on the back burner for so long, I suddenly realized I was starving […]