How to talk to your peeps this week // A.k.a. the 5 Stages of Coronavirus Response
How do you pick up the conversation with your audience again in the midst of a seeming-apocalypse? Here’s on way to think about it.
What if we’re asking the wrong questions? (a.k.a. If you can’t beat ‘em, get better at your own game)
I’ve got this buddy Rob who used to drive me completely nuts. (Yes Rob Braddock Jr. – that was not a clever auto-fill. It’s you I’m talking about. You’re welcome.) While we’re good friends now, and he’s a vocal, enthusiastic supporter of my work — when we first met inside a copywriter Facebook group in […]
Do other people’s social media “success posts” make you feel like trash? Read this.
Uh oh. It happened again. Jimmy Jilliondollars just shared another one of those Facebook posts. Maybe it’s a screenshot of some email or text from a client or customer, or the back end of their Shopify or PayPal. Maybe it’s a selfie of them smiling or giving the thumbs up, or eyes closed with prayer hands talking […]
Footwork, headwork, heartwork: How I cracked $10,000+ in sales on my first product launch
I watched with horror, almost in slow motion, as my fist collided with the side of my Sifu’s face. Fortunately I’m still very new to the martial art of Wing Tsun, so I don’t pack enough power for a Paak Sau — a blocking technique — to hurt. … Which is probably why my instructor Sifu […]
The fire & fury of whole-assery: How my course The Wordshops finally got made
Hi, I’m Hillary and I’m an upbeat, fun-loving person who’s occasionally convinced she can mold the universe to fit the shape of her will. As you might expect, this innate stubbornness is both a blessing for my clients and students, and a way to instantly triple my own workload. However… The benefit of this part […]
DON’T KILL YOUR BLOG: A love story
Something’s waiting for you: It was 3 AM in late December 2015. I was sitting on my childhood bed in my underwear because the AC was broken again. Of course. I was at my parent’s house in Florida for the Christmas holiday. And while I was supposed to be taking time off from work, I’d […]