Lose your learning ego.

Every time I gear up for a speaking gig, my phenomenal coach Lanie Presswood and I follow the same process: Discuss the idea. Build the outline. Shape the flow. Practice, practice, practice. We laugh. We tweak. I learn not just the script, but the concepts by heart. And as a result, my talks have earned me accolades, […]

How to give good sales call

Confession: After almost 8 years in this business, I’ve developed an allergy to overcomplicated sales strategies. I suspect this is 30% because of my fantastic coaches and clients who’ve taught me to value simplicity… and 70% because my brain just can’t decipher extremely down-to-the-miniscule-details ideas easily. (No, seriously. I once tried to read the copywriting section inside […]

How to quit.

Yesterday I wrapped up my final project with a retainer client who’s been with me since my earliest days as a copywriter. It signaled the end of my retainer-only style of working that’s been the core of my business model since 2016, and at the moment I’ve actually (peacefully) parted ways with all of my […]

How to mentor your damn self.

My most vivid memories of 2015 are marked by two events: 1) Cracking my first 6 figures, and 2) My frantic, almost desperate search for a mentor. The first was a fluke. I got swept up in a high-level contract with a dazzling number of zeroes tied to it that went belly up fast. Those months […]

Thank God the shine wears off.

Let’s be real: If you’ve ever worked up the moxie to start a business (or any solo long-term creative pursuit) you were probably, in some way, seduced into doing so. Seduced perhaps by the idea you were going to change lives — and the world — by doing fun stuff that didn’t feel like work; all while sleeping in, […]

Maybe it’s never been about “not giving a f*ck”

I was 19 years old and ~3 cheap whiskeys deep when I bragged to my cousin about something that still makes me cringe: “I don’t even give a fuck about giving a fuck!”I crowed into the thick midnight air. He laughed. I laughed. We probably high-fived. But reflecting on that moment almost always merits a […]