To Be or Not to Be an Influencer: How to Decide? In the summer of 2009, I decided to take a job that I’d quickly discover I was terrible at: Yes, that’s right folks. I willingly signed away 3 months of my life to be a camp counselor to… (Drumroll please.) … ten — count ‘em, TEN — 12 year old girls. Who’s In Charge Here? […] read more
#HAMYAW Lovefest Celebrating 1,000 Podcast Subscribers A long time ago, in a Manhattan dive bar far far away… (Well, like 20 minutes by train from my neighborhood.) … Two friends developed a little idea for a little show that would represent what they felt they wanted to see in “marketers making content for marketers” land. Because, you see, we had an […] read more
How to talk to your peeps this week // A.k.a. the 5 Stages of Coronavirus Response How do you pick up the conversation with your audience again in the midst of a seeming-apocalypse? Here’s on way to think about it. read more
SO YOU’RE WORKING FROM HOME: #disappointing and #exciting notes from a WFH vet *Cracks knuckles* OK OFFICE DWELLERS — IT SOUNDS LIKE SOME OF YOU ARE GEARING UP FOR THE WORK FROM HOME LIFE. As a veteran Work From Homer for the last 9 years, I have a few words of wisdom to share. So gather your kitchen table chairs around, you lack-of-desk-chair n00bs, and listen up. FIRST, […] read more
What if we’re asking the wrong questions? (a.k.a. If you can’t beat ‘em, get better at your own game) I’ve got this buddy Rob who used to drive me completely nuts. (Yes Rob Braddock Jr. – that was not a clever auto-fill. It’s you I’m talking about. You’re welcome.) While we’re good friends now, and he’s a vocal, enthusiastic supporter of my work — when we first met inside a copywriter Facebook group in […] read more
6 ways ideas go from “good enough” to extraordinary. Fact: you are capable of creating extraordinary things. I hope you know that already, but if you don’t — I wanted to tell you. Because you’re a creative — which means your brain probably goes a million miles an hour, right? Day in, day out, you probably have more good ideas than you can shake […] read more
