Pricing Woes: How to Know What You Should Charge

DUN DUN DUNNN — the dreaded question! … And one I’m asked all the dang time by my coaching clients, especially in my group incubator The THUNDER Collective, where participants are constantly testing and selling new offers. And it’s no wonder, right? Pricing is arguably the greatest (and sometimes most painful) personal growth practice the […]

How Taking Time Also Makes the Time to Boost Your Business

As I bop around the various dance floors of the interwebs, a lot of busy entrepreneurs like you have hit me up with this all-too-common struggle. “I want to change things up, but I’m too balls-out busy with client work to work on my own business.” Maybe you can relate? It feels like you’re always just […]

The Originality Mirage: How Everything’s Pretty Much a Remix

“I’m just worried it’s not original enough,” they sigh. “Like, what if someone’s already done something like this?” It’s what I hear over and over as clients, friends, and colleagues tell me about content they’d love to create, courses/programs/offers they’d love to sell, or the direction they want to take their brand. After all, when […]

How to Adapt Your Business Featuring Peter Nguyen

A few weeks into quarantine, my husband Zach — Buffalo Bills football fan extraordinaire — came sliding into our living room, jittery with excitement. “So, for the NFL Draft this year… since they can’t do it in person, they’re selecting fans from each team to cheer in the background on Zoom as the new picks are announced. […]

Moving IRL Sales Online: A Deep Dive On Tesla’s Latest Move

I was halfway through a to-die-for eggs benedict at an adorable brunch spot in Austin when my phone buzzed with the headline… “Tesla Motors announces plan to shut down 100% of brick and mortar stores.“ … and a piece of English muffin tumbled right out of my mouth. Four Phases to Evaluating Marketing Moves I had […]

Is it Time to Leave Social Media?

Social media. (Ooh, did those two words send just shivers down your spine?) Like it or lump it, it’s become one of the perceived “necessary evils” of starting and growing an online business. Reason being? Social media is a place to solve problems in public, attract clients, play around, put your work out there, and […]