What if we’re asking the wrong questions? (a.k.a. If you can’t beat ‘em, get better at your own game) I’ve got this buddy Rob who used to drive me completely nuts. (Yes Rob Braddock Jr. – that was not a clever auto-fill. It’s you I’m talking about. You’re welcome.) While we’re good friends now, and he’s a vocal, enthusiastic supporter of my work — when we first met inside a copywriter Facebook group in […] read more
How to talk to your peeps this week // A.k.a. the 5 Stages of Coronavirus Response How do you pick up the conversation with your audience again in the midst of a seeming-apocalypse? Here’s on way to think about it. read more
SO YOU’RE WORKING FROM HOME: #disappointing and #exciting notes from a WFH vet *Cracks knuckles* OK OFFICE DWELLERS — IT SOUNDS LIKE SOME OF YOU ARE GEARING UP FOR THE WORK FROM HOME LIFE. As a veteran Work From Homer for the last 9 years, I have a few words of wisdom to share. So gather your kitchen table chairs around, you lack-of-desk-chair n00bs, and listen up. FIRST, […] read more
6 ways ideas go from “good enough” to extraordinary. Fact: you are capable of creating extraordinary things. I hope you know that already, but if you don’t — I wanted to tell you. Because you’re a creative — which means your brain probably goes a million miles an hour, right? Day in, day out, you probably have more good ideas than you can shake […] read more
9 rules for crushing a hot seat coaching session To date, I’ve run almost 40+ hot seat sessions on everything from copy, to creative concept development, to giving people the thumbs up/down on brand direction. Here’s how I do it. read more
Game of Thrones S08 e04 Recap: Well I guess We’re Really Doing this of Thrones Alright nerds, grab the nearest pitcher of wine and clank your metal cups together for a game of medieval Never Have I Ever because it’s time for another… *~*~* GAME OF THRONES RECAP POST *~*~* We’re back for another round of Well I Guess We’re Really Doing This of Thrones. I’d also like to say, […] read more
