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Hot Take: You Can’t Outsource True Creativity – AI Versus the Human Touch

One fascinating thing about coming from a non-visual creative discipline (copywriting) and growing into a visual one (creative direction) is that the way your taste level and eye develops is almost exactly the same. It’s pattern-spotting, mostly. You notice small details of course (“oof that transition was clunky”/“ouch that lighting really took the bite out […]

Opulent Artist or Whip-Smart Editor — Who Makes the Call?

My all-time favorite music video is the 2009 maximalist masterpiece known as Lady Gaga’s “Telephone”, ft. Beyoncé. It’s 9 minutes and 30 seconds long, and features a Sexy Lady Prison, a disturbingly crisp soundscape, a long-forgotten Virgin mobile phone, a pair of smoking lit-cigarette sunglasses, a brawl, diet coke cans for curlers, a queer makeout, […]

Here’s How an Umbrella Concept Simplifies Business for You and Your Ideal Clients

It’s a funny feeling, isn’t it? You’re SO GOOD at what you do, and you’re passionate about it. You know who you’d love to work with. You’ve got an approach that gets results (whether you can name it yet or not), and your offers are solid. You may even have new visuals you like. But […]

Creativity IS the Long Game Where Endurance Equals Inspiration

I’m sometimes asked, “Where do you get your writing inspo these days?” And my honest reply is: “I reach down and peel off the story stuck to my shoe.” It’s a little Dickensian, maybe. And not the complete answer, of course. (The longer answer is: I’ve committed to treating my social media like a workshop […]

Escaping the Curse of Competence: The Entrepreneur’s Dilemma

At least three times in the last week, on sales calls, and with my private clients, I’ve referenced this banger of a quote from Jurassic Park: “Your scientists were so preoccupied with whether they could*, they didn’t stop to think if they* should*.*” And, while none of my crew is in the business of resurrecting […]

The Ideal vs. the Real: Steps You Must Take Before You Get to Passive Income.

Man, idk what it is, but we’ve gotta start explaining harder to folks that that it’s REAL tough to get to ✨ passive income ✨ before you’ve mastered, uh, active income. I keep having casual conversations with folks throwing around the term like they know what it means with no audience, ad budget, or sales […]