Is That Potential Client Really Waving a Red Flag? How to Decide

“Is this potential client actually gonna be a problem… or am I just being judgmental?” Every service-based business owner ever at some point, probably. AH, THE STRUGGLE IS TRULY REAL. No matter how long we’re in the business, while it becomes easier to spot a bright red flag, or a beautiful flowing “ideal client” green […]

Breaking Down the “I’m better than this” Phenomenon

Perhaps the most confusing impact Tim Ferris’s “4 Hour Work Week” ideology has made on the online business world is the idea that ultimate success is near-total separation from the company you’ve built. Someday, the concept implies, you could be so successful that you’ll have a small army of (largely low-paid) people running your business for […]

How to Build the Business of Your Dreams

We stood there in shock on the sidewalk, paralyzed by the betrayal. Z and I had gone out for a weeknight evening date after some time out of town, and there were only two things on our minds: burgers and margaritas. Specifically, burgers and margaritas from one of our favorite local spots, Burger Mexicano. It […]

How to Dodge Emotional Projections, aka Dealing with Trolls and Haters

“You can be the ripest, juiciest peach in the world…and there’s still going to be somebody who hates peaches.” – Dita Von Teese Translation: you can do everything right, and try your hardest to be perfect, but there’s always gonna be someone who finds something wrong with you. ^ Full disclosure: I quote celebrated burlesque […]

How to Stop Taking Feedback Personally

Hi I’m Hillary and if left to its own devices, my brain does this little party trick of somehow making myself overly-responsible for every less-than-fabulous thing that happens in my orbit. (Thankfully after a solid amount of coaching and therapy I’ve been able to cool off on absorbing accountability for every tiny thing that happens […]

Yelling at the Wedding Industry (with Special Guests)

In October 2019, I got married on a rooftop in Greenpoint, Brooklyn, and it was an absolutely awesome day. (And, yes, Margo WAS in attendance.) Zach and I tied the knot in front of 100 of our family and friends dressed to the nines in their best black tie Art Deco finery — remember crowds? […]