I’m Hillary — creative director, positioning coach, and speaker.

And every day, I help hyper-competent business owners like you (and their teams) turn big, brazen ideas into clear concepts that captivate the planet.

Which is how six-figure paydays, million-dollar ventures, and golden opportunities get born…

Because I know you’ve got a statement piece inside you, ready to crush copycat culture on the internet.

(And it’s much more extraordinary than an “ah-ha”, “secret sauce” or even “a superpower”.)

It’s a deep understanding that defines you. A compelling way you see, work in, and move through the world that plugs you into an endless well of energy you never noticed before.

It’s a blazing clarity that makes you excited to show up in your business; to write, build, post, sell, record, and share what’s on your powerful mind.

Find it, and it’ll bring the kind of gigs, fans, and customers you crave to you, so you can stop hunting them down — for good.

Since 2011, I’ve helped over a thousand brands flip on that bright light, dazzle their industry, and pull their perfect people onto their dance floor.
Now it’s your turn.

But wait. Stop the music.

How did all this statement-making mojo get born, exactly?

I thought you’d never ask…

Here’s the short story:

I’ve been obsessed with expression for as long as I can remember.

As a kid that meant neon green sequin baseball caps, memorizing every song on the radio, devouring entire libraries, and papering my walls with “Got Milk?” posters. As a teen, it morphed into thrift store threads, rock concerts, explosive bouts of Class Clown extroversion, and long nights writing bad fanfiction in my bedroom.

In my early 20’s, that meant hunting for an career that fit my monster craving for creativity, zooming from day jobs to side gigs to internships in a red and white Mini Cooper named Florence. Time and again, I came up empty until I barreled into the New York City like King Kong one summer and (unlike the unlucky primate) my hustle found a home.

In 2011, that meant business. Dismayed by the humdrum PR and Marketing agency world, I discovered freelance copywriting and fell in love. Let in the industry side door by a few creator heroes, I combined forces with design mind Cassie Oswald and launched as the digital media magic duo Youngblood Sourcery… until I went solo in 2013.

As my skills and rep for success grew, I got hooked on the higher purpose of my talents: helping my clients and students create a way of selling, working, and creating that fits the person they are while bringing in the big bucks — and doing the same for myself. I flipped my business model once, twice, three times; constantly testing new ideas and ways to do things.

Along the way I’ve made friends, waves, and (of course) money for Emmy Award winners, cult-favorite creatives and coaches, million-dollar brands, big deals and budding stars alike, and carved out a name for myself as a marketing-minded misfit with a knack for turning clear point of view into profit.

And so, my story and my savvy became my Statement Piece: and these days, I help personality-driven businesses owners build unforgettable brands that speak for themselves from stages and screens alike. Because once you’re connected to that truth, that magic, that energy? You become unstoppable.

You don’t just state your business. You begin to change the very way you do, say, and sell things — which in turn, begins to change the world.

Ready to get started?

There are three ways to play:


You wanna level up your creative business by defining your speciality, signature framework, and strategy – and dominate your corner of the internet.


You want to be “that brand” in your industry, with fiercely loyal clients & customers who’ll buy — and love — everything you’re selling (online and IRL).


Book me for your next event, and let’s make it mind-blowing.

Media Bio

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Twitter @hcweiss.