The Statement Piece Framework

The ultimate tool for personality-driven brands ready to make waves (and make money) writing, saying, and spreading the stuff that matters.

State it. Shape it. Share it.

Grab your FREE PDF access below, and hit publish/share/record today:

(Spam and cookie butter go together. Spam and your inbox do not. Your info's safe with me.) 

The Statement Piece Framework is the idea-generation system you + your business need to:  

  • Show up more often, and more powerfully online — because you know exactly what to say, and how to say it (whether it’s an email, blog post, livestream, etc.)
  • Crack through the the snooze-worthy haze of digital content you’ve seen a billion times, and make stuff that feels true to YOUR distinct point of view.
  • Create a social presence your customers get obsessed with — because you’re a truth-teller, an industry shaker-upper, or just a downright character people want more from (and can’t wait to buy from). 

Here’s how it works:

Step 1, STATE IT:

Use the framework’s three “Statement Piece Scenarios” to uncover an opinion, point of view or philosophy you’re itching to share, or wish more people understood.

Step 2, SHAPE IT:

Struggle to articulate your ideas? You’ll get prompts to give form and shape to your concepts, and make them coherent, captivating, and oh-so-shareable.  

Step 3, SHARE IT:

Finally: You post. You'll get examples of killer "statememt piece" brands to inspire you, and a list of places to share your opinion, so you can start sharing, and getting noticed.  

... And then?

You won't just have a system for crafting and sharing meaningful, captivating content on the daily. You'll have the tools to do it over and over again.

Stop following everybody else's rules.

You don't need another template.  

You don't need another formula. You need to hone in on what you really think.  

Ready to become unmissable in your industry by leaning into the way YOU see things?

Dope. Let's do it.


Side effects may include...

... And generally (finally) being seen as the kickass, free-thinking force that you are.

About Framework Creator Hillary Weiss

(Slightly douchey third-person writing voice: activate!)

Brooklyn-based entrepreneur Hillary Weiss types words into the internet and money comes out. And since 2011, she's helped hundreds of businesses of all sizes and stripes do the same.  


She's the creator of The Wordshops copywriting course, the copywriter, ghostwriter, speaker, and coach for hire over at, and the founder of Statement Piece Studio (coming Winter 2018).  


Hillary's been featured on Business Insider, The Next Web, The Observer, and more -- and specializes in helping brands find their voice, and get seen & heard with content that truly speaks their language, and fits their phenomenal work. Because words that lift hearts, ignite minds, and get results can do more than just change your business – they can change the world too.  


Wanna know more? Catch her riffs on creativity, cats, and the art of writing on her blog or Medium, or say whaddaaap! to her on Twitter @hcweiss.

Last chance, babe.  

You wanna start writing, sharing, and saying the stuff that really means something?  

Your framework awaits.

Drop your name + email below to get the PDF.