State it. Shape it. Share it.

Grab your FREE PDF access below, and hit publish/share/record today:


The ultimate tool for personality-driven brands ready to make waves (and make money) writing, saying, and spreading the stuff that matters.

The Statement Piece Framework

(Spam and cookie butter go together. Spam and your inbox do not. Your info's safe with me.) 

The Statement Piece Framework is the idea-generation system you + your business need to:

  • Show up more often, and more powerfully online — because you know exactly what to say, and how to say it (whether it’s an email, blog post, livestream, etc.)
  • Crack through the the snooze-worthy haze of digital content you’ve seen a billion times, and make stuff that feels true to YOUR distinct point of view.
  • Create a social presence your customers get obsessed with — because you’re a truth-teller, an industry shaker-upper, or just a downright character people want more from (and can’t wait to buy from).

Statement Piece (n): 

An attention-grabbing idea, point of view, or personal philosophy that's totally unique to YOU -- and makes you and your brand impossible to ignore.

Here’s how it works: 

Three steps.

One goal:

To get you SEEN.

Step 1, STATE IT:

Use the framework’s three “Statement Piece Scenarios” to uncover an opinion, point of view or philosophy you’re itching to share, or wish more people understood.

Step 2, SHAPE IT:

Struggle to articulate your ideas? You’ll get prompts to give form and shape to your concepts, and make them coherent, captivating, and oh-so-shareable.

Step 3, SHARE IT

Finally: You post. You'll get examples of killer "statememt piece" brands to inspire you, and a list of places to share your opinion, so you can start sharing, and getting noticed.

You won't just have a system for crafting and sharing meaningful, captivating content on the daily. You'll have the tools to do it over and over again.

... And then?

Get genuinely pumped to blog, post, share, vlog, and livestream well and often -- because you can't wait to spit your truth every day.

A supercharged social media presence

Competitors shmompetitors. When you're clear on your own point of view? You're irresistible to your ideal people by default.

What do all your industry heroes have in common? A distinct way of seeing things that you absolutely love.  Now, it's your turn to do the same.

Sales copy that, uh, actually sells. Big.

Becoming a voice your customers can't get enough of.


Side effects may include...

... And generally (finally) being seen as the kickass, free-thinking force that you are.

About Framework Creator

Hillary Weiss

Brooklyn-based entrepreneur Hillary Weiss types words into the internet and money comes out. And since 2011, she's helped hundreds of businesses of all sizes and stripes do the same. 

She's the creator of The Wordshops copywriting course, the copywriter, ghostwriter, speaker, and coach for hire over at, and the founder of Statement Piece Studio (coming Winter 2018).

Hillary's been featured on Business Insider, The Next Web, The Observer, and more -- and specializes in helping brands find their voice, and get seen & heard with content that truly speaks their language, and fits their phenomenal work. Because words that lift hearts, ignite minds, and get results can do more than just change your business – they can change the world too.

Wanna know more? Catch her riffs on creativity, cats, and the art of writing on her blog or Medium, or say whaddaaap! to her on Twitter @hcweiss.

(Slightly douchey third-person writing voice: activate!)

Last chance, babe. 

You wanna start writing, sharing, and saying the stuff that really means something?

Your framework awaits.

Drop your name + email below to get the PDF.