The ultimate tool for personality-driven brands ready to make waves (and make money) writing, saying, and spreading the stuff that matters.

State it. Shape it. Share it.

Grab your FREE PDF access below, and hit publish/share/record today:

(Spam and cookie butter go together. Spam and your inbox do not. Your info's safe with me.) 


An attention-grabbing idea, point of view, or personal philosophy that's totally unique to YOU — and makes you and your brand impossible to ignore.

The Statement Piece Framework is the idea-generation system you + your business need to:

  • Show up more often, and more powerfully online — because you know exactly what to say, and how to say it (whether it’s an email, blog post, livestream, etc.)
  • Crack through the snooze-worthy haze of digital content you’ve seen a billion times, and make stuff that feels true to YOUR distinct point of view.
  • Create a social presence your customers get obsessed with — because you’re a truth-teller, an industry shaker-upper, or just a downright character people want more from (and can’t wait to buy from). 

Here’s how it works:

Step 1, STATE IT:

Use the framework’s three “Statement Piece Scenarios” to uncover an opinion, point of view or philosophy you’re itching to share, or wish more people understood.

Step 2, SHAPE IT:

Struggle to articulate your ideas? You’ll get prompts to give form and shape to your concepts, and make them coherent, captivating, and oh-so-shareable.  

Step 3, SHARE IT:

Finally: You post. You'll get examples of killer "statememt piece" brands to inspire you, and a list of places to share your opinion, so you can start sharing, and getting noticed.  


You won't just have a system for crafting and sharing meaningful, captivating content on the daily. You'll have the tools to do it over and over again.


Blog Posts - Emails - Facebook Posts - Livestreams
Facebook/Instagram Stories - Instagram TV - Talks - Tweets
... And more.

You don't need another template.  

You don't need another formula.
You need to hone in on what you really think.  

Ready to become unmissable in your industry by leaning into the way YOU see things?

Dope. Let's do it.


Side effects may include...

... And generally (finally) being seen as the kickass, free-thinking force that you are.

About Framework Creator Hillary Weiss

(Slightly douchey third-person writing voice: activate!)

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio @ She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more. Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Wanna know more? Catch her riffs on all of the above on her blog, or say whaddaaap! to her on Instagram @hcweiss.

Last chance, babe.

You wanna start writing, sharing, and saying the stuff that really means something?

Your framework awaits.

Drop your name + email below to get the PDF.