Giddy Gratitude: Meet the folks who made possible


When I first started dreaming up my rebrand back in January, I had three ideas:

1) I wanted something fresh
2) I wanted something different
3) And I wanted something that felt like me.

Naturally, these are the three most borderline-generic desires of any rebrand. So I needed to phone in some pros to give me a hand, and make my vague vision a killer concrete reality.

So I want to take a minute to introduce the people who helped me make this site happen.

Photos: Jeff Weller

I can’t say enough about just how brilliant this photographer is.

First off: I am INCREDIBLY awkward in front of a camera, and it makes my face do bizarre things. Yet, somehow, he managed to take my inspiration pinboard full of stark Terry Richardson portraits and shots of Cara DeLevigne’s eyebrows and turn them into a shoot that truly represented the spirit of who I wanted to grow into as a brand.

A true artist captures more than a face in the frame – but an attitude, a vibe, and a connection with whoever sees it. It’s a rare gift to have – and Jeff has it in spades.

Though I forsook the traditional ‘laughing in the coffee shop’ copywriter website shots, and basically refused to be laughing for no reason on a street corner, I feel as if these photos are infinitely more me. Straight-on, simple backgrounds, and honest urban environments. I wasn’t going for glam, I was going for edge – and he really nailed that for me. You can learn more about him and the projects he likes to do right here.


Design: Vanessa Gonzalez of Noirve

WOW WOULD YOU GET A LOOK AT THIS PLACE?! All Vanessa’s brainchild, I’m thrilled to say.

As a creative myself, I was crazy sensitive about wanting to be the perfect client, and get my own ideas heard while also leaving space for hey to do her expert thing. And do her expert thing she did!

She took my ‘Nastygal goes to Brooklyn’ photoshoot vibe, and channelled it into the super fresh space you see today. White space with plenty of bright colors. It feels like pop art with a solopreneur vibe, and I am freakin’ obsessed.

Even more than that though, at every step in the design process, she made it so evident that she really understood what I was after. If you’re not with the right person, designing a site can feel like a damn root canal. But this? This was like a brain party, firing ideas back and forth like confetti until suddenly, one bright morning, it was ready for dev.

Thank you so much Vanessa! Check out more of her stuff here.

Aaaand speaking of dev…

Development: Lindsay Pruitt of Hello Monday

HUGE thank you hugs to my amazing code magi Lindsay. This woman is THE BOMB, and the entire flow of the project was absolutely seamless. She gets the job done right the first time, and is so fantastically receptive to feedback and my wheedling last minute adjustments.

She made Vanessa’s gorgeous design come to life without a hitch, and is also a phenomenal teacher. Armed with her how-to guide I can now tinker with every slice of the site, AND she came through at the 11th hour when I, grimy from a day of moving, sent her a panicked 6 PM email.


Shout out to my amazing best bear Nikki (for holding my hand at basically every turning point in my life.)
My awesome boyfriend Zach (for tolerating my midnight ramblings about this tweak and that, and the annoying nature of self-crafting my own content with patience and grace)
My fabulous roommate Corinna (for understanding why I was hunched at my laptop over around carcasses of delivery sushi at the end of every day for a few weeks.)
Aaaand my oh so wonderful former YBS partner Cassie, for lovin’ up this next venture of mine, and rocking out on her own work in the most incredible ways.

And, of course, thank YOU for being here, for paying attention, and for cheering me on just by reading through these happy pages. :)

Welcome to this next phase.

Here we go!

Battle of the Copywriters – VIDEO REPLAY!


In case you didn’t catch it live: last spring, I wrangled with 3 fab wordsmiths in the epic Battle of the Copywriters.

Missed it? Don’t cry! You can join in on the the fun, and catch all the action ringside, right here:

It was a a fight to the death (of bad copy) with some of the most fab and ferocious ink slingers on the block, including Kira Hug (the brains behind all this), Jamie Jensen, and Nathalie Poulin.

Click the screengrab below to watch!

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We swapped right hooks over the big communication questions, like:

– To long form or short form? That is the wicked important question. We’ll get into the pros, cons, and best practices for both

– How to make your “About” page work for you, in a way that makes you a total magnet for your perfect peeps

– The industry-only secrets behind writing persuasive copy people find utterly irresistible

– Should you DIY your first sales page? Or leave it for the pros to handle every time? We’ll square up to help you find the answer

So come join in on this ferociously friendly competition of wits. You can watch the replay right here.

** cue the Rocky montage **


(Warning: There IS an echo – we called it, The Gremlin – early on in the webinar. It goes away after a few minutes. Cross my heart.)

A bow, a wave, and a world ahead: how I’m transforming my business in 2015

Hello wonderfuls.

First things first: hope everything is fabulous in your respective digital universes. It has (yet again) been a hot minute since you’ve heard from me, but I’ve got pretty big news.

Massive changes are on the horizon for me beginning in May, surrounding the fate of Youngblood Sourcery, and my way of working over the rest of 2015.

Ready? Set? READ ON:

BIG CHANGE #1: As of May 2015, I am CLOSING my Astral Intensive packages and moving exclusively into quarterly retainer offerings.

Interested? Drop me a line at I’ll dish out all the deets.

Current clients: don’t worry! This will not effect our booked time together at all. :-D

This way of working is ideal for clients who need long-term support around their blogs and social media, upcoming launches, ghostwriting projects, etc.

At this point in my career and growing skill set, I’m so excited to be a more permanent member of creative teams, and really show the world what I can do. Full disclosure: I’ll be the voice driving some pretty cool projects this year, so keep your eyes open.

BIG CHANGE #2: Cassie and I have parted ways, and I am leaving Youngblood Sourcery to move my work and brand over to later this year.

Don’t worry! The split was entirely loving and mutual. There is nothing but humble gratitude in my heart for the work we’ve done, and the work I’m sure we’ll be collaborating on in the future. We’ve just headed down separate paths, and now I’m ready to spread my wings and fly solo.

Yes, a rebrand and redesign is indeed in the works. I’ll let you know when my big “coming out” party is so we can celebrate!

BIG CHANGE #3: Coming Summer of 2015, I’ll be rolling out an all-new, workshop style “Do-It-Together” (DIT) web copy creation course.

Of course, I’ll need beta testers before I do the official launch. If that’s something you may be interested in, once again, holla atcha girl at, and I’ll add you to the list.

Here’s how it’s gonna work:

Each month, the course will open up to a small, intimate group of students (~8 at max capacity) for a week of copy workshop-ing led by me.

The curriculum will include how-to lessons on the finer points of penning strategic content, editing, and perfecting your sales page alongside myself and fellow students.

There’ll be personal reviews with me, as well as peer reviews, private and group calls, and more.

At the end of it all, students will walk away with a beautifully polished sales page, and an arsenal of copywriting smarts they can put to work in their business whenever they’ve got new content to create.

While sales pages are the initial focus of these workshops, if it just rocks beyond belief, I’ll be expanding it to include About pages and manifestos as well.

This is my way of keeping my door open to new clients and awesome projects at a lower price point, while also teaching the world how to do it for themselves!

Beta testing will likely start in May or June, so drop me a line if you’re digging this.

It’s a lot to take in, I know. But I’m so excited for the future, and hope you are too!

And now, gratitude:

After 150+ thrilled clients, a lot of love, laughter, hard work, and (happy) tears, it is with a bittersweet farewell I wind down this amazing era of my life and business.

To Cassie: I love you so much. We stumbled into this niche, started, and rose up together. For your friendship, support, and sweet, sweet coattails in those early days, I shall be forever grateful. For your faith in an unremarkable scribbler who never thought she could do this, I am forever indebted. You’ve been my rock and my roll, my muse and my mentor, and without you I’d still be stuck in a crappy office, writing semi-witty blog posts to ease the monotony.

To all of my clients: it has been an honor and a privilege to watch all of your businesses blossom and change. I have watched you go from small-time to six and seven figures, sign major publishing deals, launch world-changing programs, and so much more. Your work is incredible, and without you, I wouldn’t be here. So thank you, thank you, thank you, from the bottom of my heart.

To my colleagues: most of you already know what’s going on, so I raise a fist in the air for your continued greatness. Your wisdom and belief in me has carried me through.

To the haters, the doubters, and the “get a real jobbers”: nanny nanny boo boo, stick your head in doo doo.

And to you, incredible reader: from the bottom of my heart, thank you so, so much for being on this amazing journey with me. It’s been such an honor to have you in my orbit.

As always, if you have any questions at all, give me a shout at

To the future!

My podcast interview with Unemployable Woman Magazine!

Psst, hey guys!

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My first ever podcast interview just flew onto the digital airwaves.

Get it while it’s hot, y’all! Click HERE to listen on iTunes, Stitcher, or just online.

Also – be sure to catch my article ‘Social Media: YOU style – how to craft more shareable content in a noisy virtual worldin the latest issue of the magazine. Snatch up your glossy virtual copy HERE.

It’s free. It’s awesome. And you’re gonna love it.

There’s a ton of great content here from brilliant minds like Abby Kerr, Kendrick Shope, and Alex Franzen. Don’t miss it!

Huge thanks to the fabulous Miki Strong and the amazing crew over at Unemployable Woman Magazine for picking my brain. It was an absolute blast.